Category: Year in Review

  • 2024 in Review: Reading and Writing Highlights

    I might have learned more in 2024 than any previous year of my life. I learned so much about parenting, friendship, leadership, technology, myself, and the world around me. Some were hard lessons, others easy, but all useful.

    For the seventeenth straight year, I’m writing up a recap of annual highlights, including recaps of the few dozen books I finished.

    Things I Wrote (or Said)

    I maintained my daily reading list, with 226 entries in 2024. I’ll plan on keeping it up in 2025, as it’s proving useful in helping me stay up to date on what matters and I like sharing what I learn.

    In 2024, I also had the pleasure of co-writing and co-delivering the Google Cloud Next developer keynote.

    I also wrote a couple papers for Google Cloud. One was about developer productivity, and the other focused on what’s needed for an AI platform.

    At the start of 2024, I took over writing the weekly “Overwhelmed Person’s Guide to Google Cloud” newsletter which goes to hundreds of thousands of folks each week before being posted on our blog. This year, I may bring in more guest editors to share the load!

    For the past four years, I’ve also written a weekly internal Google Cloud newsletter. This year I added another 69,000 words over 40+ editions.

    In terms of public blog posts, these were a few I was particularly pleased with:

    Things I Read

    I finished 43 books last year, across a wide range of topics. The items I choose come from recommendations, references in other books I read, or even just randomly browsing the Kindle store. Here are some of my favorites.

    The Eighth Wonder of the World: The True Story of André the Giant by by Bertrand Hébert and Pat Laprade. Andre the Giant had a wild life. I loved watching wrestling as a kid, and knew him as a baddie. This book offered up a wonderful look at his life and impact. Seemed like a sweet guy!

    Nothing Like It In the World: The Men Who Built the Transcontinental Railroad by Stephen E. Ambrose. Surprisingly, this was one of my favorite books of the year. I accompanied my daughter on a field trip to Sacramento to learn more about early California. That resulted in me picking up this book. Maybe the greatest achievement of the 19th century? Amazing work.

    Traffic: Why We Drive the Way We Do by Tom Vanderbilt. We spend a lot of time in our cars. It’s the most complex thing most of us do every day, without realizing it. This book explores some of the psychology of driving, along with lots of fun examples from around the world.

    Genghis: Bones of the Hills: A Novel (Conqueror series Book 3) by Conn Iggulden. The first three books in this series were outstanding. I’m still hooked on historical fiction, and this one gives a page-turning look at the Mongol army of Genghis Khan.

    Simple Habits for Complex Times: Powerful Practices for Leaders by Jennifer Garvey Berger. You don’t solve complex problems the same way you solve complicated ones. The author does a great job helping us work better in complex environments.

    Pacific Crucible: War at Sea in the Pacific, 1941-1942 (Vol. 1) by Ian W. Toll. Someone recommended this series to me after last year’s annual recap. i’m glad they did. SO GOOD. This was some of the best content on the Pacific front of WW II I’ve ever read. This period covers Pearl Harbor through Midway. Engaging and informative.

    The Conquering Tide: War in the Pacific Islands, 1942-1944 (Vol. 2) by Ian W. Toll. Here’s the second one in the series which picked up as the Allies fought the Japanese island-by-island. This was just as compelling as the first. I’ve already started reading the 3rd and final book in the series.

    Death by Meeting: A Leadership Fable…About Solving the Most Painful Problem in Business by Patrick M. Lencioni. These books are always quick to read, and I learn something. This “fable” tracks a company’s struggles, and offers up a re-think on what meetings to have at work. I incorporated a few things in my own routine after reading this.

    Return of the God Hypothesis: Breakthroughs in Physics, Cosmology, and Biology Seeking Evidence for the Existence of God by Stephen C. Meyer. Such an interesting read! Meyer gives us a science lesson that looks at the beginning of the universe, the fine-tuned characteristics for life, and the amazing biological machines in our bodies.

    Quarterdeck by Julian Stockwin. I’ve kept up with this series of books about seafaring in the 19th century. This was another good one, and I enjoy the characters, the locations, and the rich plots. I also recognize that I would have someone died four minutes into one of these journeys.

    The Good Shepherd by C. S. Forester. Wow, I actually didn’t realize this was historical fiction until I was a quarter of the way into the book. What a tense, enjoyable read about a convoy of ships trying to cross the Atlantic while avoiding U-Boats.

    The Princess Bride by William Goldman. You know the movie. Have you read the book? I had not. You won’t be disappointed. It differs slightly from the movie, but the characters are all there, and the story itself is well told.

    The Long Haul: A Trucker’s Tales of Life on the Road by Finn Murphy. I’ve often thought that “mover” would be the worst job I could have. All that work, and then you don’t get to enjoy it? No thanks. But I changed my mind after reading this. Murphy talks about long-haul trucking and his life moving people around the country. Great read.

    God’s Crime Scene: A Cold-Case Detective Examines the Evidence for a Divinely Created Universe by J. Warner Wallace. Like Meyer’s book above, this is another thought-provoking book about the universe we’re part of, and the coincidentally (or, intentionally) perfect environment that supports life.

    Stolen Focus: Why You Can’t Pay Attention–and How to Think Deeply Again by Johann Hari. Does that title resonate with you? Deep thinking is at a premium nowadays. The author explores the problem, talks to experts, and proposes some solutions.

    The Last Word on Power: Executive Re-Invention for Leaders Who Must Make the Impossible Happen by Tracy Goss. Is the “winning strategy” that got you where you are today keeping you from taking the next step? That’s the hypothesis here, and the author explains how to re-invent your leadership approach. There were things I disagreed with, but it made me think!

    150 Most Famous Poems by Poetry House. I didn’t read a lot of poetry in school. So, I figured I should get all cultured and invest some time. This book featured poems by many of the greats, and I’m better for having read it.

    Hands-On Machine Learning with Scikit-Learn, Keras, and TensorFlow by Aurélien Géron. Many of us are still in continuous-learning mode, so I’m not going to resign myself to superficial knowledge of key topics. This book was dense with a lot of math, but it also helped me understand some fundamentals about machine learning that will make me more dangerous now.

    Hillbilly Elegy: A Memoir of a Family and Culture in Crisis by J. D. Vance. These next four books are all about different starting points. Vance did something “ordinary”—graduating school, going to college, getting a professional job—which was an accomplishment in itself given kids like him. Inspiring story.

    The Last Shot: City Streets, Basketball Dreams by Darcy Frey. This book is thirty years old, and follows three New York kids in their senior year as they hope to escape Coney Island and get four-year scholarships to college. Each of these kids faced tough circumstances and long odds.

    Hetty: The Genius and Madness of America’s First Female Tycoon by Charles Slack. What a story. Hetty Green was financially “set” as soon as she was born, but took what she had and made something remarkable with it. She was an eccentric person who lived life on her own terms while becoming a bigtime player in the all-male world of finance in the late 1800s.

    Reaching for the Stars: The Inspiring Story of a Migrant Farmworker Turned Astronaut by José M. Hernández. There’s a movie on Amazon Prime about this, which is how I discovered the book. Hernández comes from a family of migrant workers, and through sheer determination, became a successful scientist then astronaut. Great story.

    Sales Pitch: How to Craft a Story to Stand Out and Win by April Dunford. The best business-y book I read this year. Dunford does a fantastic job explaining what a good sales pitch looks like, and how to properly guide buyers to where they want to go.

    The Devil’s Hand: A Thriller (Terminal List Book 4) by Jack Carr. These James Reece books are hard to put down. It’s not Shakespeare, but the pace and storytelling is compelling.

    Widow’s Walk (Spenser Book 29) by Robert B. Parker. Here’s another series I can’t stop reading. Spenser is my favorite gumshoe, and I’ve enjoyed each one of these tales. If you like fast-paced crime novels, check these out.

    The Pursuit of God: The Human Thirst for the Divine by A. W. Tozer. I’ve heard of Tozer, but had never read any of his books. I corrected that mistake this year. Wow. He’s a powerful writer. This is a short-ish, but wonderful read about longing for God and hearing from Him.

    The Neverending Story by Michael Ende. Maybe my favorite movie as a kid? I picked up the book, and was … surprised. The movie is the first half of the book, and even then, not the exact same. And the second half of the book was something else entirely. All very good and entertaining, but unexpected!

    Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times by Rebecca Homkes. My second favorite business-y book? Instead of looking at uncertainty and change as negatives, Homkes encourages us to rethink our approach to strategy and execution. This “survive, reset, thrive” model is one I’ll refer back to.

    Database Design and Modeling with Google Cloud by Abirami Sukumaran. My colleagues wrote books this year that I enjoyed reading. Abi authored this excellent book about data practices and cloud services. Also check out Secure Continuous Delivery on Google Cloud by Giovanni Galloro, Nathaniel Avery, David Dorbin.

    Lead Like Jesus Revisited: Lessons from the Greatest Leadership Role Model of All Time by Ken Blanchard, Phil Hodges. Was Jesus Christ the greatest leader of all time? Probably, when you consider his vision setting, change management, coaching, motivating others, and servant leadership. We could use more folks leading like this.

    The Ministry of Ungentlemanly Warfare by Damien Lewis. A contender for my favorite book of the year. I saw the movie, which factored in just one of the stories from this book. The accounts of this WW2 band of raiders are exciting, courageous, reckless, and improbable.

    Thanks for spending another a year with me here!

  • 2023 in Review: Reading and Writing Highlights

    I had a great year. Not because of any one particular event. But I enjoyed some terrific time with family, had fun at work, learned a ton of new things, traveled to interesting places, developed some good habits, and gave away more than I spent. Who knows what 2024 holds, but I’m glad 2023 happened.

    While I read a pile of books and wrote more than I have in years, I also felt like I did fewer things overall. For example, this was the first time in over a decade that I didn’t create any new Pluralsight courses, and I’m likely done with that season of life. I’ve been trying to do fewer things, better. Let’s take a look at some of the items I wrote this year, and the best books that I read.

    Things I Wrote (or Said)

    One of the main things I wrote this year was 229 editions of my daily reading list! I started the year aiming to share each day, and mostly achieved that.

    The most fun “speaking” I got to do this year was at Google events. The Cloud Next ’23 dev keynote is a career highlight for me.

    I also had the pleasure of delivering the Cloud update at Google I/O.

    Other content I was proud of:

    The Modernization Imperative: Shifting left is for suckers. Shift down instead. I send out a weekly internal newsletter and we occasionally take some of these and make them into blog posts. This one actually took off a bit as the “shift down” metaphor resonated with folks.

    The Modernization Imperative (TMI): The beauty in boring. Here’s another one of those, and I liked the point of embracing the right mix of novel and stable tech.

    Richard Seroter on Balancing Business and Technology Strategies. The fine folks at Semaphore had me on their podcast, and we talked about a lot of things.

    The Role of DevRel at Google with Richard Seroter. This was another fun chat with Corey Quinn, and I’m glad I got to give props to our amazing developer relations team.

    Richard Seroter on Google Cloud Next ’23, Tech Newsletters and VMware. The Software Defined Talk folks had me back on, and we covered a spicy set of topics.

    Would generative AI have made me a better software architect? Probably. Generative AI isn’t a fad, although the hype is off the charts. Lots of people will benefit from it, including architects.

    An AI-assisted cloud? It’s a thing now, and here are six ways it’s already made my cloud experience better. We’re going to see a lot about how generative AI helps devs, and this is what initially stood out to me.

    I don’t enjoy these 7 software development activities. Thanks to generative AI, I might not have to do them anymore. There’s a lot of toil in software development, and generative AI may eliminate a lot of it.

    There’s a new cloud-based integration platform available. Here are eight things I like (and two I don’t) about Google Cloud Application Integration. I’ve been testing out technologies for years, and it makes me happy to keep doing it. This was a fun look at Google’s new iPaaS.

    Build event handlers and scale them across regions, all with serverless cloud services? Let’s try it. I’m always a fan of trying out end-to-end scenarios. Here’s one that covered a few different components.

    Things I Read

    I finished 47 books this year, across the usual wide range of topics. A clear theme this year was “leadership” and I learned a lot.

    Do Hard Things: Why We Get Resilience Wrong and the Surprising Science of Real Toughness by Steve Magness. It “toughness” about being calloused and fearing nothing? This book says we have it wrong. It’s about making choices under discomfort while embracing reality, listening to our bodies, proactively responding, and transcending discomfort. Good read!

    The Last Folk Hero: The Life and Myth of Bo Jackson by Jeff Pearlman. Bo was a freakish athlete who I grew up watching. He had a short “prime” period, as playing both sports simultaneously was grueling, but we’re better off for having seen him play.

    Scaling People: Tactics for Management and Company Building by Claire Hughes Johnson. If you’re building a team, scaling a team, or doing this for a whole company, this book is invaluable. I appreciated the frameworks and tips shared across a wide range of leadership dimensions.

    Genghis: Birth of an Empire by Conn Iggulden. I read more historical fiction this year than ever, and boy, I really loved these two. This, and book 2 (Genghis: Lords of the Bow) were an absolutely engrossing look at what the early life of Genghis Khan was probably like, and how Mongolians lived at this time.

    The Catalyst: How to Change Anyone’s Mind by Jonah Berger. This book offered an outstanding reframing of persuasion. Instead of pushing people to change their minds, you become a catalyst and remove roadblocks. Very actionable stuff here.

    Kydd: A Novel (Kydd Sea Adventures Book 1) by Julian Stockwin. More historical fiction! I also loved these stories about a man yanked into service at sea in the late 1700s. Great storytelling, and a compelling look at life aboard a ship at this time. I also read three more besides this one, including Artemis, Seaflower, and Mutiny.

    MOVE: The 4-question Go-to-Market Framework by Sangram Vajre and Bryan Brown. My day job involved more focus on a full set of go-to-market strategies, and I wanted to gain more knowledge. This book offered a useful lens on the activities of the GTM process.

    The Dark Hours by Michael Connelly. I’m a sucker for just about anything from Connelly. Harry Bosch is a legendary character at this point, and I’m becoming just as big a fan of Renée Ballard. I also read Desert Star, which featured these two.

    Leading Leaders: How to Manage Smart, Talented, Rich, and Powerful People by Jeswald W. Salacuse. I’m in the enviable position of leading a team of senior folks and I want to be better at it. This book offered good guidance on strategic conversations, org integration, coaching, motivation, and more.

    Loved: How to Rethink Marketing for Tech Products by Martina Lauchengco. The best companies do product marketing differently than others. The author does a terrific job looking at listening, positioning, and astutely applying GTM strategies.

    Prayer: Experiencing Awe and Intimacy with God by Timothy Keller. Keller passed away this year, but left a giant legacy. I enjoyed this book about the why, when, and how of a fruitful prayer life.

    Ghost Soldiers: The Epic Account of World War II’s Greatest Rescue Mission by Hampton Sides. I’ve become somewhat obsessed with learning about the Pacific theater of WWII, and this story was phenomenal. The courage and resilience of the POWs in the Philippines, and those who rescued them, is remarkable.

    Pompeii: A Novel by Robert Harris. I visited Pompeii this Summer with my son, and then wanted to learn more about this ancient city. This historical fiction about an aquarius in the days leading up to the eruption of Mount Vesuvius was a real page-turner.

    The Terminal List by Jack Carr. Thrilling read—I also read the next two books, True Believer and Savage Son—with good pacing and a hero I was rooting for.

    Failure Is Not an Option: Mission Control from Mercury to Apollo 13 and Beyond by Gene Kranz. Definitely one of my favorite books of the year. This was such a good story about the space program, aiming high, and pursuing excellence. We’ve lost some of this, and I hope we get it back.

    Certain to Win: The Strategy of John Boyd, Applied to Business by Chet Richards. Agility and using your time advantage? That’s what good strategy does. I really enjoyed the historical lessons and applicable advice on creating a strategy that lets you play on your terms.

    Called to Lead: 26 Leadership Lessons from the Life of the Apostle Paul by John MacArthur. Talk about leadership without any traditional “power”! The lessons in this book show how good leadership is much more about influence earned through trust and character.

    Truman by David McCullough. This is a big biography of one of the 20th century’s most consequential presidents. He came into a remarkably difficult situation after FDR’s death, and faced many hard decisions. I appreciated the details about Truman’s early years and what led him from humble beginnings to the highest office in the land.

    Mismatch: How Inclusion Shapes Design by Kat Holmes. One of my goals this year was to learn more about accessibility, and this book seemed like a good fit. This was a book about making intentional choices about inclusion (or exclusion) and the biases that limit who can participate. Very good read.

    With the Old Breed by E.B. Sledge. I think this was the best book I read in 2023. I came across it after watching the miniseries The Pacific. Published over 40 years ago, this book is a visceral look at what war is like, and the toll it took on our men in WWII. It was an emotional and powerful read.

    Babe: The Legend Comes to Life by Robert Creamer. The greatest baseball player ever? Statistically, it’s hard to argue. The Babe ushered in the home run era, and lived larger than life in Boston and New York. A tragic tale at times, but you get the sense that Ruth enjoyed the life he had.

    Social Justice Fallacies by Thomas Sowell. Not a long book, but Sowell continues to be one of America’s great pragmatic thinkers. Are statistical disparities in representation and economic outcomes due to discrimination by dominant majorities? In this fact-filled book, Sowell explores this idea, and whether distant surrogates creating policies for justice are creating more harm than good.

    Why We Love Baseball: A History in 50 Moments by Joe Posnanski. Ask baseball fans for the “50 most magical moments” and you’ll get all sorts of different answers. But I love Joe’s look at what stood out to him, and it reminded me of why this game still captivates me.

    Wiring the Winning Organization by Gene Kim and Steve J. Spear. I recently wrote up a full book review, but pick up this book if you’re a leader or someone who influences how work gets done.

    Marketing for Product-Led Growth by Steve LaChance. PLG is a powerful tool for product companies, and this was probably the most “highlighted” book on my Kindle this year. It’s full of advice on how to re-think the customer journey.

    Hugger Mugger by Robert Parker. I read a few more Spencer books from Parker this year. It’s my guilty pleasure, and I usually finish them in a couple of days. This was the last one I read in 2023, and the gumshoe hasn’t lost a step.

    The War That Doesn’t Say Its Name: The Unending Conflict in the Congo by Jason K. Stearns. I have a friend in Africa, and I realized I knew very little about what happens on the continent. This was a good book on the complex conditions that has made war in the Congo a fact of life.

    The Servant: A Simple Story About the True Essence of Leadership by James C. Hunter. This story about a set of people at a leadership retreat resonated a lot with me. What does real leadership look like? It looks like love. Not the feeling, but the behavior. Patience, kindness, humility, selflessness, respectfulness, forgiveness, honesty, commitment. May we all lead this way in 2024.

    Thanks for sticking with me for another year, and let’s find some excuses to engage in the year ahead.

  • 2022 in Review: Reading and Writing Highlights

    I had a good year. My immediate family stayed healthy, I got to spend quality in-person time with my extended family, traveled internationally a bit, enjoyed my job at Google (including a change in role), spoke at some events, taught a couple of Pluralsight courses, and moved to beautiful San Diego. I also did fewer things overall, and found a reasonable balance between go-go-go and rest. For the first time, I kept a daily log and the constant reflection really slowed me down, in a good way.

    For the last fifteen years (yeesh!) I’ve been recapping the previous year, and highlighting the best books I read. I finished 49 books in 2022—my daily log shows that I read on 93% of the days last year—and for the first time, read one book twice. But first, let’s look at a few of my favorite written pieces.

    Things I Wrote (or Said)

    Multicloud’s moment: Everybody’s doing it, but are you doing it right? Here’s eight dos and don’ts. This ended up being a fairly popular post on the Google Cloud blog and I enjoyed sharing some mildly-edgy perspectives.

    Google Cloud Next ’22 Developer Keynote: Top 10 Cloud Technology Predictions. I had the pleasure of speaking at Google Cloud’s flagship conference last year, and for some reason they brought me back again. This was a fun talk. More people comment to me on the walkup music than the content itself.

    How easily can you process events in AWS Lambda, Azure Functions, and Google Cloud Functions? Let’s try it out. I use each hyperscaler on almost a weekly basis, and enjoy comparing and contrasting the experiences.

    Running serverless web, batch, and worker apps with Google Cloud Run and Cloud Spanner. One reason that I write things is so that others can take my ideas and make them better. Multiple people took this post and demo and improved on it, and I was happy to see it.

    This might be the cleanest way I’ve seen parallel processing done in a (serverless) workflow engine. For better or worse, I’m getting older and have seen a lot. So, it’s fun to look at new approaches to classic problems.

    Loading data directly into a warehouse via your messaging engine? Here’s how this handy new feature works in Google Cloud. I’m slowly expanding my horizons from being so app centric to becoming more data centric. BigQuery is awesome, and I spent a fair amount of time in 2022 using it.

    Continuously deploy your apps AND data? Let’s try to use Liquibase for BigQuery changes. Hands down, the most complex tech demo I built this year. The result is straightforward, but I had to learn a lot, almost gave up three times, but am proud of myself for figuring it out. And, I think it solves a useful problem!

    Things I Read

    I read 49 books on an assortment of topics. Here are some of the standouts:

    West with the Night by Beryl Markham. Beautifully written book from Beryl Markham who is known for being the first person to fly solo, non-stop across the Atlantic Ocean. But this story is abotu so much more. Her life growing up in Africa is fascinating, as is her adventurous adulthood. Vivid language, exquisite phrasing, and a compelling story.

    Project Hail Mary: A Novel by Andy Weir. I liked this book so much I read it twice! From the author of “The Martian”, it’s another fun, surprising, and education (!) space adventure.

    Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr. Google uses Objectives and Key Results (OKRs) as a way to articulate goals and align teams. This is a good book that uses lots of examples to explains what OKRs are, why they matter, and how to do them well (and poorly).

    140 Days to Hiroshima: The Story of Japan’s Last Chance to Avert Armageddon by David Dean Barrett. I didn’t know much about the Japanese perspective regarding WWII. This well-written book explains how the military leadership of Japan led the country towards a catastrophic result.

    Serpico by Peter Maas. Such a great book. It’s the true story of New York cop Frank Serpico who resisted widespread corruption and eventually helped bring some accountability to the department.

    The Big Short: Inside the Doomsday Machine by Michael Lewis. Wow, I saw the movie years ago, but the book was tremendous. This is a maddening, insightful, and engaging book about the financial meltdown earlier this century and the irresponsible industries that made it possible.

    Person of Interest: Why Jesus Still Matters in a World that Rejects the Bible by J. Warner Wallace. When a homicide detective investigates the historicity of Jesus and applies his considerable investigation skills, you know it’ll be interesting. It was also insightful to learn the various techniques a detective uses to crack a case.

    Florence Nightingale: A Life Inspired by Lynn M. Hamilton. We owe so much to Nightingale! She was not a nurse by trade, but her smarts and relentless effort made a massive impact on the mortality rate of soldiers and hospital design. Linking infection to unclean environments was a game changer.

    The Baseball 100 by Joe Posnanski. I loved this. Baseball is my favorite sport, and Posnanski offers up a vignette of the top hundred players of all time. Many of these stories emphasize the father-son relationship, the ability to rise above adversity, and the hard work necessary to realize sustained success over many years.

    Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity by Frank Slootman. This approach won’t resonate with everyone, but it definitely spoke to me. It’s all about leaders focusing on awareness, urgency, decisiveness, and play to win. Great business book.

    Marco Polo by Laurence Bergreen. I admittedly didn’t much about Marco Polo besides saying his name in swimming pool games. I really liked this book that told the story of the Polos and how their partnership with the Mongols had massive implications on cultural transmission between East and West.

    Product Management in Practice by Matt LeMay. If you’re new at product management, or an experienced product manager, you’ll like this book. It’s full of advice for every dimension of the role.

    Courage Is Calling: Fortune Favors the Brave by Ryan Holiday. This book sent me down a rabbit-hole of Stoic content in 2022. Holiday explores “courage”, how to replace “fear”, and uses tons of examples to prove his point. Motivational and enjoyable read.

    I Was Right On Time by Buck O’Neil. If I made a list of ten all-time Americans to have lunch with, O’Neil would be on the list. This is the story of a wonderful man who played a key part in the Negro Leagues of baseball and remained an ambassador of the (eventually-integrated) sport for decades afterward.

    Better Decisions, Fewer Regrets: 5 Questions to Help You Determine Your Next Move by Andy Stanley. We all make hundreds (thousands?) of decisions every day, and Pastor Stanley offers up some truly compelling questions/decisions to help you make good choices. The one about “what story do you want to tell?” helped me change how I handled the difficult process selling my house this year.

    Lives of the Stoics: The Art of Living from Zeno to Marcus Aurelius by Ryan Holiday and Stephen Hanselman. Read this book to learn about the heroes of the Stoic approach. Along the way, you’ll absorb a lot of pragmatic advice for living a satisfied, impactful life.

    Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company by Andy Grove. Exceptional business book that I got around to reading this year. It’s a masterclass of decisiveness, ownership, continuous attention, and building things that last.

    Burn Rate: Launching a Startup and Losing My Mind by Andy Dunn. Brave story from Dunn who seemingly had it all while founding and succeeding with Bonobos. But his struggles with mental illness blew all that up, and forced him to get help. Important story.

    Build: An Unorthodox Guide to Making Things Worth Making by Tony Fadell. If you’re building a business, building a team, or building products, you’ll love Fadell’s book. It’s chock-full of useful advice and stories from his time creating some of the most iconic products of the last couple decades.

    Oscar Charleston: The Life and Legend of Baseball’s Greatest Forgotten Player by Jeremy Beer. Was Charleston the greatest baseball player of all time? It’s possible. He starred on some all-time Negro League teams before the sport was integrated, yet never seemed to harbor bitterness about that. He stayed in the sport for years after before dying relatively young. I wish I could have seen him play.

    Unstoppable: Siggi B. Wilzig’s Astonishing Journey from Auschwitz Survivor and Penniless Immigrant to Wall Street Legend by Joshua M. Greene. Wilzig had no advantages in life, especially after coming to America following years in Auschwitz. Through talent and determination he built companies and changed industries. All while ensuring that Holocaust memories wouldn’t be forgotten.

    Is Atheism Dead? by Eric Metaxas. Nowadays, it can take more faith to be an atheist than to believe in God. Metaxas wrote a compelling book that outlines the scientific, archeological, and philosophical case for belief.

    Warfighting: The US Marine Corps Book of Strategy by A.M. Gray. I enjoy a good strategy book, and this one offered useful perspective on dealing with uncertainty, strategies for confronting the “enemy”, and creating clarity around your intent.

    Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value by Teresa Torres. A good product team is never done learning. Torres wrote an excellent book that can help product managers and organizational leaders continuously discover what the customer needs and how a product should evolve for maximum benefit.

    Developer Marketing Does Not Exist: The Authentic Guide to Reach a Technical Audience by Adam DuVander. Nobody likes being on the receiving end of “bad” marketing, but developers in particular are quick to tune out anything inauthentic. DuVander does a great job laying out what a sincere, impactful marketing messaging can look like for technical teams.

    Developer Relations: How to Build and Grow a Successful Developer Program by Caroline Lewko and James Parton. Before I took on my role leading Developer Relations at Google Cloud, I picked up this book. I’m glad I did. I learned about team structures, metrics, and mission along with how to help DevRel positively impact the business itself.

    Gates of Fire: An Epic Novel of the Battle of Thermopylae by Steven Pressfield. I could barely put this book down. It’s historical fiction about the 300 Spartan warriors who somehow resisted a massive Persian invasion and changed the course of history. Staggering courage.

    The Big Sky by A.B. Guthrie Jr. This is a fictional Western story that offers up a captivating look at life during westward expansion and what it meant to survive and thrive.

    Jesus and the Eyewitnesses: The Gospels as Eyewitness Testimony by Richard Bauckham. This book represents the first effort to treat the Gospels as testimony by eyewitnesses. Fascinating stuff. Bauckham does thorough analysis into names of Palestinian Jews in this time period, how oral preservation happened in ancient cultures, how memory works, and the standalone value of eyewitness testimony.

    In the Kingdom of Ice: The Grand and Terrible Polar Voyage of the USS Jeannette by Hampton Sides. Another book about courage! The 30+ folks who left to find the North Pole weren’t reckless; they meticulously researched and prepared. But they were doomed from the start. Between two years stuck in the ice, and an improbable journey after their ship sank, it’s almost amazing that 13 survived.

    Investments Unlimited: A Novel About DevOps, Security, Audit Compliance, and Thriving in the Digital Age by many. Can a book about enterprise security practices be engaging? Yes, when written as fiction. Good story that imparted helpful lessons for those trying to go fast while staying safe.

    What does 2023 hold? I have absolutely no idea. Hopefully for all of us, it offers more learning opportunities, more laughter, and less of taking ourselves too seriously. I’m going to continue keeping a short daily journal, started sharing daily recaps of my favorite blog posts, and I hope to continue enjoying my family while tackling new challenges at work. Let’s stay connected this year!

  • 2021 in Review: Reading and Writing Highlights

    I didn’t have much to complain about in 2021. My immediate family stayed healthy and happy, the kids went back to in-person learning at school, working at Google Cloud remained interesting, and I took a few short trips. Not too bad!

    From a productivity perspective, I felt more balanced in 2021. After a decade or so writing and leading at InfoQ, I stepped back from my role there. I still wrote a dozen+ blog posts here and elsewhere, but wasn’t as prolific as years past. That said, I wasn’t a total slouch in 2021, as I created three Pluralsight courses, had fun creating a few long Twitter threads, spoke at a handful of (virtual) events, grew the size of my team at work, mentored five folks, and learned something about all the tech topics I wanted to learn about. While I read fewer books than last year—on purpose, as 67 was too many in 2020—I still finished 47 good books, many listed here. Below are some of the things I wrote (or said) in 2021, and 20-ish of the best books I read.

    Things I Wrote or Said

    I *almost* agreed to write another book in 2021, and glad I declined. It’s more fun for me to write short form (e.g. blog posts, tweets) instead. I shared many of my dubious opinions in both written and verbal form last year, and here were some highlights:

    [videos] Multicloud conversations with Richard Seroter. Our Google Cloud social media team asked me to come up with an interesting way to talk about the idea of using multiple clouds. I figured that asking bright folks to share their perspective was a good idea. These short eight videos were well-received, watched by a few thousand folks, and educational for me.

    [event] Google Cloud Next: Keynote Live Demo. I helped put together and deliver a 20 minute session at our flagship annual conference. It was a ton of work, and ton of fun.

    [blog] So, what the heck is *outbound* product management, and should you have this function too? This was for me as much as the rest of you! I found it helpful to articulate more about the role I’m in as a way to work through some open questions. And it led a handful of folks to ping me about starting their own OPM teams.

    [blog] Using the new Google Cloud Config Controller to provision and manage cloud services via the Kubernetes Resource Model. Feels like we’re in the early stages of a new wave of infrastructure automation. Here, I played with an approach we’re advocating for. Related post also here.

    [blog] Exploring a fast inner dev loop for Spring Boot apps targeting Google Cloud Run.  I got back into Spring Boot again in 2021 (see my two update Pluralsight courses from late last year) and this offered me a good chance to see why Google Cloud is such a useful home for Spring developers.

    [blog] Let’s compare the cloud shells offered by AWS, Microsoft Azure, and Google Cloud Platform. I had suspicions that we offered the best shell experience for developers, and this investigation proved it.

    [Google blog] Five do’s and don’ts of multicloud, according to the experts. Here’s a recap of my first four expert interviews about the topic of multicloud.

    [Google blog] Congrats, you bought Anthos! Now what? I guess that my schtick is helping people understand how to actually use the tech they’ve chosen. Here’s my guide for those who just bought Google’s Anthos product.

    [event] InfoQ Roundtable: Multi-Cloud Microservices: Separating Fact from Fiction. I participated in this panel discussion with four smart people and me, and offered a few hot takes.

    [podcast] The Future of Google Cloud with Richard Seroter. For some reason, Corey welcomed me back to his Screaming in the Cloud podcast, and we talked about cloudy things. Good times were had by all.

    Things I Read

    This past year, I read my usual mix of books on a wide range of topics. I started on a couple new fiction book series—including Ian Fleming’s James Bond series and the Longmire books from Craig Johnson—and read some terrific biographies. Here are 23 of the best I finished in 2021:

    Rocket Boys by Homer Hickam (@realhomerhickam). Wonderful biography that explores Hickam’s life growing up in Coalwood, West Virginia and launching rockets. Probably my favorite book of the year.

    Kill It with Fire: Manage Aging Computer Systems (and Future Proof Modern Ones) by Marianne Bellotti (@bellmar). Building new things is amazing, but resuscitating old things can be awesome too. Bellotti’s book takes a holistic view at legacy modernization and is jam-packed with helpful advice and mind-shifting perspective.

    The 50th Law by 50 Cent (@50cent) and Robert Greene (@RobertGreene). “The less you fear, the more power you will have and the more fully you will live.” That’s the heart of this super-engaging book by Fifty and Greene. The authors created a terrific mix of biographical info with historical examples of fearlessness.

    Startup: A Silicon Valley Adventure by Jerry Kaplan (@Jerry_Kaplan). I learned more about startups from this book than participating in 3 of them. Excellent story about GO, a pioneer of pen-based computing and their frantic effort to survive long enough to make an impact. After reading this book, I can also understand why folks still harbor ill will towards Microsoft and IBM!

    The Truth About Employee Engagement: A Fable About Addressing the Three Root Causes of Job Misery by Patrick Lencioni (@patricklencioni). I always enjoy Lencioni’s books. Whether you’re a tech professional, baseball pitcher, or pizza delivery person, there are three things that determine whether you’re happy at work. This fun-to-read fictional tale outlines them.

    Hannibal by Patrick N. Hunt. I knew the name, and I now I know the man. Hannibal may be one of the greatest strategic thinkers and military leaders of all time. This biography takes you inside his bloody battles, unpredictable tactics, and eventual defeat.

    The Problem of Jesus: Answering a Skeptic’s Challenges to the Scandal of Jesus by Mark Clark (@markaclark). Clark is my favorite pastor, and his second book is challenging, informational, and inspirational. He provides compelling historical context and addresses many topics that aren’t “safe” or “easy.”

    Moonraker by Ian Fleming. In 2021, I started reading Fleming’s series of James Bond books. I’ve enjoyed every one. Great storytelling, and a different Bond than what we’ve seen in the movies. In addition to Moonraker, check out Diamonds are Forever, From Russia With Love, and Live and Let Die.

    Genghis Khan and the Making of the Modern World by Jack Weatherford. Here’s another case where I knew the name (Genghis Khan), but nothing else. This outstanding book explains the rise of the Khans and the Mongols, their peak of conquering 30 countries (on the modern map) and changing the culture across Asia, the Middle East, and Europe, and their eventual decline.

    The Volunteer: One Man, an Underground Army, and the Secret Mission to Destroy Auschwitz by Jack Fairweather (@jackfairweather). I’m constantly struck by how many stories I don’t know about. I’ve read a dozen books on WWII, but never came across the person who purposely went to Auschwitz and helped create rebellion with his underground army. Tense, inspirational, heart-breaking and sobering.

    Death Without Company: A Longmire Mystery by Craig Johnson (@ucrosspop25). I started this set of books, and also watched the entire television series. It almost made me want to move to Wyoming. Longmire is a sheriff there, and I love the character(s) and stories that Johnson created. Also check out The Dark Horse and Junkyard Dogs.

    The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues by Patrick Lencioni (@patricklencioni). I’ve hired great people by accident. At Google, I’m finally more methodical about what to look for when interviewing people, and Lencioni’s book gave me tools for figuring out who is a team player. This enjoyable tale follows business leaders as they discover that what they need on their team are those who are hungry, humble, and (people) smart.

    Build Better Products: A Modern Approach to Building Successful User-Centered Products by Laura Klein (@lauraklein). Good products make a huge difference in people’s lives. Klein’s book offers advice, tools, and exercises to identify customer goals, create value for the business, and perform effective research throughout the product lifecycle.

    Hope in Times of Fear: The Resurrection and the Meaning of Easter by Timothy Keller (@timkellernyc). I’ve noticed so much pessimism about the future, which may stem from folks being let down by whatever they’ve mistakenly put their hope in. Pastor Keller has a timely book for those of us who crave something more durable and eternal.

    Colossus: Hoover Dam and the Making of the American Century by Michael Hiltzik (@hiltzikm). Who would’ve thought that a book about water rights could be so compelling? The Hoover Dam was the largest federal project of its kind, and transformed the American West Coast. I thoroughly enjoyed this story of how the Dam came to be, how it was built, and the generational implications of it.

    The 33 Strategies of War by Robert Greene (@RobertGreene). Out of hundreds of books on my Kindle, this is the most “highlighted” one. It’s the book on strategy I’d been looking for. Greene anchors the book in the military sphere, but you can apply these lessons to business, (some) relationships, and your fantasy football league.

    Moonwalking with Einstein: The Art and Science of Remembering Everything by Joshua Foer. I didn’t know what to expect from this book. While spinning a yarn about practicing for the US Memory Championship (yes, that’s a real thing), Foer explains all about memorization, and why memory palaces work. Great book.

    Israel: A Concise History of a Nation Reborn by Daniel Gordis (@DanielGordis). A country that exists against all odds, Israel has a remarkable history. Gordis primarily looks at the last 140 years and walks us through the dramatic formation of the Jewish state, regional wars that challenged it, and how Israel has thrived since then.

    The House of Gucci: A True Story of Murder, Madness, Glamour, and Greed by Sara Gay Forden (@saraforden). What a book. From humble beginnings to an international powerhouse, Gucci is compelling. The business success and multiple re-inventions are commendable, but the real story is the absurd family drama. Forden does a terrific job drawing you into the madness.

    Edge: Turning Adversity into Advantage by Laura Huang (@LauraHuangLA). As someone who isn’t excellent at any particular thing, I’m drawn to research that claims unique experiences and skill combinations are actually an asset. Huang challenges us to know ourselves better, explains how to guide the perception of others, and encourages us to confidently embrace our particular path and edge.

    America, 1908: The Dawn of Flight, the Race to the Pole, the Invention of the Model T and the Making of a Modern Nation by Jim Rasenberger. We all seem to get historical amnesia. By every measure, we’re better off than we were in 1908, even though we’re somehow less optimistic about the future. 1908 was indeed a pivotal year in American history, however. So many things happened that shaped society for decades to come. This book does a terrific job of stitching it all together.

    The Blind Side: Evolution of a Game by Michael Lewis. You may know the movie, but the book is better. Follow the story of Michael Oher who was rescued from a tragic life, and discovered a natural talent to protect others on the football field.

    How Google Works by Eric Schmidt (@ericschmidt) and Jonathan Rosenberg (@jjrosenberg). Maybe I should have read this book before I joined, but it certainly wouldn’t have changed my decision! Schmidt and Rosenberg lay out some modern thinking on management they learned while building Google into the company it is today. Tons of great tidbits in here.

    I hope 2022 finds you in good health and a positive frame of mind. Thanks for engaging with me in 2021, and let me know if there’s anything I can do to help you on your journey.

  • 2020 in Review: Watching, Reading, and Writing Highlights

    2020, amiright? It was tragic for some, disruptive to most, and weird for all. But all things considered—and I honestly feel guilty saying this—it was a good year for me. Everyone close to me stayed relatively healthy, I sincerely enjoyed being home with my family and getting closer to them, I read and wrote more than I had in years, work was meaningful and enjoyable, and I more intentionally invested in myself and others. While I desperately missed seeing my family, friends, and co-workers in person, I have little to complain about.

    Everyone coped in different ways this year. There’s no right or wrong way. For whatever reason, I was more productive. I wrote twice as many blog posts as usual, created three Pluralsight courses, expanded the InfoQ cloud editorial team, showed up on some podcasts, spoke at a few online events, started working and building a team at Google Cloud, and read double the number of books as I did last year. Below are the best things I watched, wrote, and read in 2020.

    Things I Watched

    This was the sort of year where it was easy to watch a LOT of shows—streaming or otherwise. I tried to keep from falling down the Netflix wormhole, and mainly watched TV during the lunch hour. Some of the best things I streamed were:

    Schitt’s Creek – Season 6 [Netflix]. The show had a solid concluding season, and remains one of my favorite shows ever.

    BoJack Horseman – Season 6 [Netflix]. Another final season here, and I enjoyed it. You wouldn’t think that a show with talking cats and horses would be poignant, but it’s got some meaningful moments.

    Mandalorian – Season 1 {Disney+]. Impressive show. Watched with one of the kiddos. I’ll likely catch Season 2 this year.

    The Office (UK) – Seasons 1 & 2 [Amazon Prime]. I started this a few times in the past, and never go very far. In 2020, I watched both seasons, and really loved it. Amazingly cringey and hilarious.

    The IT Crowd – Seasons 1-5 [Amazon Prime]. Someone recommended this show to me years ago, and I figured 2020 was my year for British workplace comedies. Highly recommended if you like over-the-top, absurd shows.

    Bosch – Seasons 5 & 6 [Amazon Prime]. Season five was excellent, seasons six was ok, but honestly, I’d watch this cast in any performance. This show really sucks me in.

    Band of Brothers [Amazon Prime]. This is another series I started a few times, and never finished. I had the time in 2020 to go all the way through, and glad I did. So well done.

    Jack Ryan – Season 2 [ Amazon Prime]. Well done, not as outstanding as the first season. 

    Things I Wrote

    One of my 2019 resolutions was to get back to writing more often. I ended up writing a couple dozen posts on my own blog, and some corporate blog posts too. I also experimented with some short form writing and tech demos in the form of Twitter threads (e.g. VM migrationAnthos configurationGCP cloud editor, and Cloud Foundry migration). Here are a few pieces that I enjoyed the most:

    [Forbes] When It Comes To Cloud Migration, Stop Playing It Safe. This was the first thing of mine published by Google. I looked at how to adopt the cloud faster.

    [Google blog] You do you: How to succeed in a distributed, multi-cloud world. I try to be fairly pragmatic with tech advice, and this Google blog post looked at ways companies can succeed when adopting more than one public cloud.

    [InfoQ] New Report Shows “Overwhelming” Cloud UsageWhile I continued leading the “cloud” team at InfoQ, I decided to step back from regular writing given that I started working for a cloud provider. I can still do industry pieces like this one!

    [blog] I’m joining Google Cloud for the same reasons you should be a customer. I used this post to announce my job change. Seven months into my time at Google, and I have no regrets.

    [blog] Let’s compare the CLI experiences offered by AWS, Microsoft Azure, and Google Cloud Platform. I’ve spent a fair amount of time with all the public clouds. Still, I can’t pretend that I’m entirely neutral. In this post, I did my best to fairly consider each cloud’s command line experience. Similarly, I wrote another post about each cloud’s database emulation tool.

    [blog] Four reasons that Google Cloud Run is better than traditional FaaS offerings. I’m always on the lookout for the next great technology for developers. Google Cloud Run is one of those, and I dug into it here.

    [blog] These three pieces of career advice made a huge impact on me. This was a short post, but a few people have told me that this helped them make their own career decision this year. That’s nice to hear.

    [blog] After 15 years of blogging, here are 6 things I’ve learned. I’m trying to be better about sharing whatever I know, and I wrote a few blog posts this year on that topic. This one looked at what I learned about blogging, and I wrote another about building a personal brand.

    Things I Read

    I’ve never read this many books in one year. I resolved in 2020 to read every day, not just during business travel or weekend downtime. The result? I started and finished 67 books. I figured I’d call out most of them below, as it was too hard to pick just a few favorites.

    Trillion Dollar Coach: The Leadership Playbook of Silicon Valley’s Bill Campbell by Eric Schmidt (@ericschmidt), Jonathan Rosenberg (@jjrosenberg), and Alan Eagle (@aeaglejr). Without Bill, would Google have been Google Apple been Apple, or many Valley companies succeeded? Doesn’t seem like it. This book was part biography, part leadership lesson, and entirely valuable. The authors drove home the importance of coaching, and how Campbell created a lasting impact with his brand of leadership. Actionable stuff here!

    In a Sunburned Country by Bill Bryson. As with anything Bryson writes, this book is super engaging, and makes the reader want to visit the places he talks about. Here, he drives around Australia while offering a detailed history of life on the continent. I’ve been there once, and now am eager to return.

    Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick M. Lencioni (@patricklencioni). This is leadership advice wrapped in a highly readable story. The focus here was on vulnerability, and creating meaningful relationships with clients through humility and transparency. It reminded me that I need to double-down on this myself when talking with customers.

    The Motive: Why So Many Leaders Abdicate Their Most Important Responsibilities by Patrick M. Lencioni (@patricklencioni). I have a feeling that I’m going to read most of Lencioni’s books. This one asked an uncomfortable question: are you a leader because you want to be rewarded for years of hard work, or because you feel responsible and want to serve others? This is a good story that tells you it’s ok to step back from leadership positions it doesn’t don’t align with your motivations.

    Meet Me in the Bathroom: Rebirth and Rock and Roll in New York City 2001-2011 by Lizzy Goodman (@lizzydgoodman). This was one of my favorites. I loved (and still love) this era of music, and this book was an absorbing behind-the-scenes look at how the most influential bands rose to prominence. Presented through a series of interviews, the book makes you feel the struggles and successes of these talented individuals. It’s also caused me to listen to a LOT of The Strokes during the past two months.

    The Undoing Project: A Friendship That Changed Our Minds by Michael Lewis. How do people make decisions? What powers our judgement? This book is partially a biography of renowned psychologists Danny Kahneman and Amos Tversky, while also exploring the evolution of our understanding of how we make judgement calls. Beautiful story.

    The Battle of Midway by Craig L. Symonds. I had watched the recent film about this WWII battle, and realized I knew way too little about it. This was a thrilling, sobering, and detailed look at an event that had huge historical impact.

    The Godwulf Manuscript (Spenser Series Book 1) by Robert B. Parker. I’m not sure what triggered my interest in this series—maybe the Spencer movie that came out on Netflix?—but I was obsessed. I read fourteen of these books in 2020. This detective series started in the 70s and I kinda loved that setting. Spencer is a terrific character, and I’ll probably read the next fourteen books in 2021.

    The Hidden Cost of Being African American: How Wealth Perpetuates Inequality by Thomas M. Shapiro (@tmshapiro). Why do we see racial inequality increase when rights and opportunities have expanded? The thesis of this book is that family assets are the reason. Seems like some good research here, and the author makes a compelling argument.

    Team Topologies: Organizing Business and Technology Teams for Fast Flow by Matthew Skelton (@matthewpskelton) and Manuel Pais (@manupaisable). This book looks at four team types and offers lots of suggestions for how to use team design to get the service/software you’re looking for.

    Paul: A Biography by N.T. Wright (@profntwright). I love to see a historical figure in three-dimensional context that factors in their setting and contemporaries. This book gave me new appreciation for one of history’s most important individuals. 

    Tubes: A Journey to the Center of the Internet by Andrew Blum (@ajblum). Where exactly is the Internet at? I thoroughly enjoyed this book by Blum where he sets out to find out physically, where the Internet is at. He travels the world and explains some of the fundamentals of how it all works. It’s completely fascinating, and makes me appreciate something I usually take for granted.

    The Answer Is . . .: Reflections on My Life by Alex Trebek. This autobiography features a series of stories about Trebek’s life. He’s a fascinating individual, and I was sorry that we lost him in 2020. But he seemed at peace with his fate, and lived a rich life. 

    INSPIRED: How to Create Tech Products Customers Love by Marty Cagan (@cagan). This is a must-read book for product managers, but also for anyone involved in the product lifecycle. I’ll be reading Cagan’s next book in 2021.

    Apocalypse Never: Why Environmental Alarmism Hurts Us All by Michael Shellenberger (@ShellenbergerMD). The author says that instead of alarmist, exaggerated language about climate change, we need a more rational discussion about what’s really happening. Shellenberger has impressive credentials, and delivers a well-researched, engaging book that opened my eyes. 

    The Unthinkable: Who Survives When Disaster Strikes – and Why by Amanda Ripley (@amandaripley). What happens when we face disaster? It included some useful advice for individuals facing disaster, and those building structures that need to be evacuated in such situations. Ripley wrote a fascinating book that had me reflecting about how *I* would act in the various situations she called out!

    A Conflict of Visions: Ideological Origins of Political Struggles by Thomas Sowell. What underpins our political and social differences? Sowell contends that there are “constrained” and “unconstrained” visions that drive our worldview. The unconstrained vision sees humanity as perfectible where bad choices explain social evils. The constrained vision sees defects as inevitable and looks at trade-offs that factor in human nature. Neither of these align with a particular political party, and much of Sowell’s argument made sense to me.

    The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron by Bethany McLean (@bethanymac12) and Peter Elkind (@peterelkind). This was such a page-turner! With the benefit of hindsight, it’s shocking to see the decision-making that went on within Enron, and in the investment banks. Maybe it was shocking at the time, too. Either way, it offers a timeless lesson about transparency and defining incentives.

    Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore (@geoffreyamoore). My Google colleague Kyle talks about this book a lot, and I knew the framework. But it was great to actually dig into this great book and learn about market development and what adopters care about at each stage.

    The Outpost: An Untold Story of American Valor by Jake Tapper (@jaketapper). Wow, what a tense, emotional, and powerful story. This book explored the true story of soldiers manning a vulnerable outpost in Afghanistan. It was frustrating to see the lack of support these brave folks received, but it was also inspiring to observe their courage and desire to do the right thing.

    Frederick Douglass: Prophet of Freedom by David W. Blight (@davidwblight1). This my most “highlighted” Kindle book this year. I saved a ton of sections of this terrific book about one of the greatest Americans who ever lived. He relentlessly delivered a message of freedom, and accepted the heavy burden of his mission.  

    The Wax Pack: On the Open Road in Search of Baseball’s Afterlife by Brad Balukjian (@BradBalukjian). I really enjoyed this one. Balukjian opened an old pack of baseball cards and set out to physically meet up with each player in there. He shared part of his own story along the way, and made this well-rounded look at our journey through life.

    Race, Work, and Leadership: New Perspectives on the Black Experience by Laura Morgan Roberts (@alignmentquest), Tony Mayo, and David A. Thomas (@ProfThomas). The editors assembled a series of data-driven essays that highlight both challenges and opportunities for black professionals and their allies. Great read.

    The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company by Robert Iger (@RobertIger). This was an entertaining biography, with many useful leadership lessons sprinkled in. It was also a good reminder of the high stakes and stress that accompanies executive roles.

    Complexity: A Guided Tour by Melaine Mitchell (@MelMitchell1). The field of complexity looks at how simple things organize into a hard-to-predict, leader-less whole, while evolving and learning. We see this in nature, economies, and even technology systems. This book itself was complex, but I liked it and learned many things.

    The Goldilocks Enigma: Why Is the Universe Just Right for Life? by Paul Davies. Lots of math and physics here, but it’s an entirely readable, thought-provoking book that makes you appreciate our very existence.

    Hunting Evil: The Nazi War Criminals Who Escaped and the Quest to Bring Them to Justice by Guy Walters (@guywalters). I mean, the title clearly identifies what this book is about. Walters does a great job telling some exciting stories, dispelling some myths, and laying out a number of frustrating details about spotty efforts of the Allies to do this important work. 

    The First 90 Days, Updated and Expanded: Proven Strategies for Getting Up to Speed Faster and Smarter by Michael Watkins (@MichaelDWatkins). In anticipation of starting a new job, I picked up this book to help me get in the right frame of mind. This Google role is actually my first where I *started* in a leadership position, so I figured I needed help. Watkins provides useful advice here, even if you’re switching roles within the same company.

    Raoul Wallenberg: The Man Who Saved Thousands of Hungarian Jews from the Holocaust by Ingrid Carlberg (@ingridmcarlberg). I guess I read a lot of biographies this year. This one really stuck with me. Wallenberg displayed an uncommon purpose, bravery, and creativity in his effort to protect as many people as possible. His postwar captivity—and the passive approach of his government to intervene—was heartbreaking.

    The Hot Hand: The Mystery and Science of Streaks by Ben Cohen (@bzcohen). Are hot streaks real? Is anyone really “in the zone” or are we seeing patterns that don’t exist? This was a good book that felt meandering (in a good way) at times, came to some conclusions, and even offered some advice for investors and professionals.

    Simply Jesus: A New Vision of Who He Was, What He Did, and Why He Matters by N.T. Wright (@profntwright). Another excellent book that puts someone of epic relevance into their geographical, societal, and historical context.

    Understanding Michael Porter: The Essential Guide to Competition and Strategy by Joan Magretta. This book has a huge influence on me in 2020, and likely for years ahead. I finally felt like I “got” strategy after reading it. Magretta does a masterful job explaining the essence of strategy, where competitive differentiation comes from, and why Porter has a timeless way of thinking about it.

    The Life and Afterlife of Harry Houdini by Joe Posnanski (@JPosnanski). I love Joe’s writing which I’ve always associated with sports. His book about Houdini was wonderful. We all know the name, but why are we drawn to the illusionist? Here we investigate the man, and those who still carry a torch for him. 

    Jobs to be Done: Theory to Practice by Anthony W. Ulwick (@Ulwick). Seems I read more books about product development this year than I thought. This one’s a gem. Whether you’re selling enterprise software or homemade jewelry, you have to ask yourself what job the customer is hiring you to do. Ulwick walks us through this framework and how to apply it.

    Isaac Newton by James Gleick (@JamesGleick). This was a big, informative biography of a pioneering scientist whose impact is felt hundreds of years later.

    Infinite Powers: How Calculus Reveals the Secrets of the Universe by Steven H. Strogatz (@stevenstrogatz). Can math be fun and exciting? Sure it can. This was the 2nd most highlighted book on my Kindle in 2020. Strogatz tries, and succeeds, in making calculus more approachable and applicable. He uses stories, relatable examples, and a palpable enthusiasm to pull the reader through even the most complex problems.

    The Power of Bad: How the Negativity Effect Rules Us and How We Can Rule It by John Tierney (@JohnTierneyNYC) and Roy F. Baumeister. It wasn’t difficult in 2020 to have a negative attitude. This book goes into depth on how good we actually have it right now, how to “override the disproportionate impact of bad”, and how to handle sincerely terrible circumstances.

    The Harder You Work, the Luckier You Get: An Entrepreneur’s Memoir by Joe Ricketts. I don’t remember who recommended this biography, but I’m glad I read it. Ricketts founded Ameritrade, and walks through his journey disrupting the brokerage market. Good story of perseverance and grit.

    Fragments of Isabella: A Memoir of Auschwitz by Isabella Leitner. This is a relatively short, moving memoir of a young woman who was deported to Auschwitz along with her family, and somehow survived the ordeal. This is another book that stayed with me long after I finished it. 

    Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen by Rita Gunther McGrath (@rgmcgrath). Here’s another book that touches on product development and strategy. The author serves up lots of stories and advice to help us find the right vantage point and look broadly for what’s next.

    Ten Discoveries That Rewrote History by Patrick Hunt. We have such short memories, don’t we? I like books that reset my context and help me appreciate the bigger picture. This book looked at great discoveries—things like the Rosetta Stone, Dead Sea Scrolls, Pompeii, Troy, and more—how it happened, and what it means. Educational and interesting.

    Flash Boys: A Wall Street Revolt by Michael Lewis. Like me, you might have an idealistic, old timey view of the stock market. But alas, there was quite a long period where high frequency traders took advantage of milisecond information advantages to skim money from investors. Lewis tells a terrific story about those who figured it out, and fought back.

    Do You Talk Funny?: 7 Comedy Habits to Become a Better (and Funnier) Public Speaker by David Nihill (@davidnihill). Do you have to be naturally hilarious to inject humor into your presentations? Nah. Nihill became a stand up comic for a year to learn the field, and translate those lessons into something that everyone else can apply. Most presentations are kinda terrible, so by injecting some strategic humor into your presentation, you’ll probably see your career prospects take off.

    The Right Stuff by Tom Wolfe. This is a classic book that I just got around to reading. Shame on me. It’s the thrilling story of fighter pilots who were addicted to speed and altitude, and eventually—minus Chuck Yeager who may have been the best of them all—staffed the first space flights. These are heroes, straight up.

    Whew. That was a lot. Congrats for getting this far. And congrats for surviving 2020 intact. I know that for many of you, it was a sincerely difficult year where loneliness and loss assaulted you. Know that you matter, things will get better, and people are here to root you on. Let’s have a great 2021, together.

  • 2019 in Review: Watching, Reading, and Writing Highlights

    Be still and wait. This was the best advice I heard in 2019, and it took until the end of the year for me to realize it. Usually, when I itch for a change, I go all in, right away. I’m prone to thinking that “patience” is really just “indecision.” It’s not. The best things that happened this year were the things that didn’t happen when I wanted! I’m grateful for an eventful, productive, and joyful year where every situation worked out for the best.

    2019 was something else. My family grew, we upgraded homes, my team was amazing, my company was acquired by VMware, I spoke at a few events around the world, chaired a tech conference, kept up a podcast, created a couple new Pluralsight classes, continued writing for InfoQ.com, and was awarded a Microsoft MVP for the 12th straight time.

    For the last decade+, I’ve started each year by recapping the last one. I usually look back at things I wrote, and books I read. This year, I’ll also add “things I watched.”

    Things I Watched

    I don’t want a ton of “regular” TV—although I am addicted to Bob’s Burgers and really like the new FBI—and found myself streaming or downloading more things while traveling this year. These shows/seasons stood out to me:

    Crashing – Season 3 [HBO] Pete Holmes is one of my favorite stand-up comedians, and this show has some legit funny moments, but it’s also complex, dark, and real. This was a good season with a great ending.

    BoJack Horseman – Season 5 [Netflix] Again, a show with absurdist humor, but also a dark, sobering streak. I’m got to catch up on the latest season, but this one was solid.

    Orange is the New Black – Season 7 [Netflix] This show has had some ups and downs, but I’ve stuck with it because I really like the cast, and there are enough surprises to keep me hooked. This final season of the show was intense and satisfying.

    Bosch – Season 4 [Amazon Prime] Probably the best thing I watched this year? I love this show. I’ve read all the books the show is based on, but the actors and writers have given this its own tone. This was a super tense season, and I couldn’t stop watching.

    Schitt’s Creek – Seasons 1-4 [Netflix] Tremendous cast and my favorite overall show from 2019. Great writing, and some of the best characters on TV. Highly recommended.

    Jack Ryan – Season 1 [Amazon Prime] Wow, what a show. Throughly enjoyed the story and cast. Plenty of twists and turns that led me to binge watch this on one of my trips this year.

    Things I Wrote

    I kept up a reasonable writing rhythm on my own blog, as well as publication to the Pivotal blog and InfoQ.com site. Here were a few pieces I enjoyed writing the most:

    [Pivotal blog] Five part series on digital transformation. You know what you should never do? Write a blog post and in it, promise that you’ll write four more. SO MUCH PRESSURE. After the overview post, I looked at the paradox of choice, design thinking, data processing, and automated delivery. I’m proud of how it all ended up.

    [blog] Which of the 295,680 platform combinations will you create on Microsoft Azure? The point of this post wasn’t that Microsoft, or any cloud provider for that matter, has a lot of unique services. They do, but the point was that we are prone to thinking that we’re getting a complete solution from someone, but really getting some really cool components to stitch together.

    [Pivotal blog] Kubernetes is a platform for building platforms. Here’s what that means. This is probably my favorite piece I wrote this year. It required a healthy amount of research and peer review, and dug into something I see very few people talking about.

    [blog] Go “multi-cloud” while *still* using unique cloud services? I did it using Spring Boot and MongoDB APIs. There’s so many strawman arguments on Twitter when it comes to multi-cloud that it’s like a scarecrow convention. Most people I see using multiple clouds aren’t dumb or lazy. They have real reasons, including a well-founded lack of trust in putting all their tech in one vendor’s basket. This blog post looked at how to get the best of all worlds.

    [blog] Looking to continuously test and patch container images? I’ll show you one way. I’m not sure when I give up on being a hands on technology person. Maybe never? This was a demo I put together for my VMworld Barcelona talk, and like the final result.

    [blog] Building an Azure-powered Concourse pipeline for Kubernetes – Part 3: Deploying containers to Kubernetes. I waved the white flag and learned Kubernetes this year. One way I forced myself to do so was sign up to teach an all-day class with my friend Rocky. While leading up to that, I wrote up this 3-part series of posts on continuous delivery of containers.

    [blog] Want to yank configuration values from your .NET Core apps? Here’s how to store and access them in Azure and AWS. It’s fun to play with brand new tech, curse at it, and document your journey for others so they curse less. Here I tried out Microsoft’s new configuration storage service, and compared it to other options.

    [blog] First Look: Building Java microservices with the new Azure Spring Cloud. Sometimes it’s fun to be first. Pivotal worked with Microsoft on this offering, so on the day it was announced, I had a blog post ready to go. Keep an eye on this service in 2020; I think it’ll be big.

    [InfoQ] Swim Open Sources Platform That Challenges Conventional Wisdom in Distributed Computing. One reason I keep writing for InfoQ is that it helps me discover exciting new things. I don’t know if SWIM will be a thing long term, but their integrated story is unconventional in today’s “I’ll build it all myself” world.

    [InfoQ] Weaveworks Releases Ignite, AWS Firecracker-Powered Software for Running Containers as VMs. The other reason I keep writing for InfoQ is that I get to talk to interesting people and learn from them. Here, I engaged in an informative Q&A with Alexis and pulled out some useful tidbits about GitOps.

    [InfoQ] Cloudflare Releases Workers KV, a Serverless Key-Value Store at the Edge. Feels like edge computing has the potential to disrupt our current thinking about what a “cloud” is. I kept an eye on Cloudflare this year, and this edge database warranted a closer look.

    Things I Read

    I like to try and read a few books a month, but my pace was tested this year. Mainly because I chose to read a handful of enormous biographies that took a while to get through. I REGRET NOTHING. Among the 32 books I ended up finishing in 2019, these were my favorites:

    Churchill: Walking with Destiny by Andrew Roberts (@aroberts_andrew). This was the most “highlighted” book on my Kindle this year. I knew the caricature, but not the man himself. This was a remarkably detailed and insightful look into one of the giants of the 20th century, and maybe all of history. He made plenty of mistakes, and plenty of brilliant decisions. His prolific writing and painting were news to me. He’s a lesson in productivity.

    At Home: A Short History of Private Life by Bill Bryson. This could be my favorite read of 2019. Bryson walks around his old home, and tells the story of how each room played a part in the evolution of private life. It’s a fun, fascinating look at the history of kitchens, studies, bedrooms, living rooms, and more. I promise that after you read this book, you’ll be more interesting at parties.

    Messengers: Who We Listen To, Who We Don’t, and Why by Stephen Martin (@scienceofyes) and Joseph Marks (@Joemarks13). Why is it that good ideas get ignored and bad ideas embraced? Sometimes it depends on who the messenger is. I enjoyed this book that looked at eight traits that reliably predict if you’ll listen to the messenger: status, competence, attractiveness, dominance, warm, vulnerability, trustworthiness, and charisma.

    Six Days of War: June 1967 and the Making of the Modern Middle East by Michael Oren (@DrMichaelOren). What a story. I had only a fuzzy understanding of what led us to the Middle East we know today. This was a well-written, engaging book about one of the most consequential events of the 20th century.

    The Unicorn Project: A Novel about Developers, Digital Disruption, and Thriving in the Age of Data by Gene Kim (@RealGeneKim). The Phoenix Project is a must-read for anyone trying to modernize IT. Gene wrote that book from a top-down leadership perspective. In The Unicorn Project, he looks at the same situation, but from the bottom-up perspective. While written in novel form, the book is full of actionable advice on how to chip away at the decades of bureaucratic cruft that demoralizes IT and prevents forward progress.

    Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer (@jaybaer) and Daniel Lemin (@daniellemin). Does your business have a “talk trigger” that leads customers to voluntarily tell your story to others? I liked the ideas put forth by the authors, and the challenge to break out from the pack with an approach (NOT a marketing gimmick) that really resonates with customers.

    I Heart Logs: Event Data, Stream Processing, and Data Integration by Jay Kreps (@jaykreps). It can seem like Apache Kafka is the answer to everything nowadays. But go back to the beginning and read Jay’s great book on the value of the humble log. And how it facilitates continuous data processing in ways that preceding technologies struggled with.

    Kafka: The Definitive Guide: Real-Time Data and Stream Processing at Scale by Neha Narkhede (@nehanarkhede), Gwen Shapira (@gwenshap), and Todd Palino (@bonkoif). Apache Kafka is probably one of the five most impactful OSS projects of the last ten years, and you’d benefit from reading this book by the people who know it. Check it out for a great deep dive into how it works, how to use it, and how to operate it.

    The Players Ball: A Genius, a Con Man, and the Secret History of the Internet’s Rise by David Kushner (@davidkushner). Terrific story that you’ve probably never heard before, but have felt its impact. It’s a wild tale of the early days of the Web where the owner of sex.com—who also created match.com—had it stolen, and fought to get it back. It’s hard to believe this is a true story.

    Mortal Prey by John Sanford. I’ve read a dozen+ of the books in this series, and keep coming back for more. I’m a sucker for a crime story, and this is a great one. Good characters, well-paced plots.

    Your God is Too Safe: Rediscovering the Wonder of a God You Can’t Control by Mark Buchanan (@markaldham). A powerful challenge that I needed to hear last year. You can extrapolate the main point to many domains—is something you embrace (spirituality, social cause, etc) a hobby, or a belief? Is it something convenient to have when you want it, or something powerful you do without regard for the consequences? We should push ourselves to get off the fence!

    Escaping the Build Trap: How Effective Product Management Creates Real Value by Melissa Perri (@lissijean). I’m not a product manager any longer, but I still care deeply about building the right things. Melissa’s book is a must-read for people in any role, as the “build trap” (success measured by output instead of outcomes) infects an entire organization, not just those directly developing products. It’s not an easy change to make, but this book offers tangible guidance to making the transition.

    Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework by Mik Kersten (@mik_kersten). This is such a valuable book for anyone trying to unleash their “stuck” I.T. organization. Mik does a terrific job explaining what’s not working given today’s realities, and how to unify an organization around the value streams that matter. The “flow framework” that he pioneered, and explains here, is a brilliant way of visualizing and tracking meaningful work.

    Range: Why Generalists Triumph in a Specialized World by David Epstein (@DavidEpstein). I felt “seen” when I read this. Admittedly, I’ve always felt like an oddball who wasn’t exceptional at one thing, but pretty good at a number of things. This book makes the case that breadth is great, and most of today’s challenges demand knowledge transfer between disciplines and big-picture perspective. If you’re a parent, read this to avoid over-specializing your child at the cost of their broader development. And if you’re starting or midway through a career, read this for inspiration on what to do next.

    John Newton: From Disgrace to Amazing Grace by Jonathan Aitken. Sure, everyone knows the song, but do you know the man? He had a remarkable life. He was the captain of a slave ship, later a pastor and prolific writer, and directly influenced the end of the slave trade.

    Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim and Renee Mauborgne. This is a book about surviving disruption, and thriving. It’s about breaking out of the red, bloody ocean of competition and finding a clear, blue ocean to dominate. I liked the guidance and techniques presented here. Great read.

    Leonardo da Vinci by Walter Isaacson (@WalterIsaacson). Huge biography, well worth the time commitment. Leonardo had range. Mostly self-taught, da Vinci studying a variety of topics, and preferred working through ideas to actually executing on them. That’s why he had so many unfinished projects! It’s amazing to think of his lasting impact on art, science, and engineering, and I was inspired by his insatiable curiosity.

    AI Superpowers: China, Silicon Valley, and the New World Order by Kai-Fu Lee (@kaifulee). Get past some of the hype on artificial intelligence, and read this grounded book on what’s happening RIGHT NOW. This book will make you much smarter on the history of AI research, and what AI even means. It also explains how China has a leg up on the rest of the world, and gives you practical scenarios where AI will have a big impact on our lives.

    Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss (@VossNegotiation) and Tahl Raz (@tahlraz). I’m fascinated by the psychology of persuasion. Who better to learn negotiation from than an FBI’s international kidnapping negotiator? He promotes empathy over arguments, and while the book is full of tactics, it’s not about insincere manipulation. It’s about getting to a mutually beneficial state.

    Amazing Grace: William Wilberforce and the Heroic Campaign to End Slavery by Eric Metaxas (@ericmetaxas). It’s tragic that this generation doesn’t know or appreciate Wilberforce. The author says that Wilberforce could be the “greatest social reformer in the history of the world.” Why? His decades-long campaign to abolish slavery from Europe took bravery, conviction, and effort you rarely see today. Terrific story, well written.

    Unlearn: : Let Go of Past Success to Achieve Extraordinary Results by Barry O’Reilly (@barryoreilly). Barry says that “unlearning” is a system of letting go and adapting to the present state. He gives good examples, and offers actionable guidance for leaders and team members. This strikes me as a good book for a team to read together.

    The Soul of a New Machine by Tracy Kidder. Our computer industry is younger than we tend to realize. This is such a great book on the early days, featuring Data General’s quest to design and build a new minicomputer. You can feel the pressure and tension this team was under. Many of the topics in the book—disruption, software compatibility, experimentation, software testing, hiring and retention—are still crazy relevant today.

    Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, and the World by Tom Wright (@TomWrightAsia) and Bradley Hope (@bradleyhope). Jho Low is a con man, but that sells him short. It’s hard not to admire his brazenness. He set up shell companies, siphoned money from government funds, and had access to more cash than almost any human alive. And he spent it. Low befriended celebrities and fooled auditors, until it all came crashing down just a few years ago.

    Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman (@LizWiseman). It’s taken me very long (too long?) to appreciate that good managers don’t just get out of the way, they make me better. Wiseman challenges us to release the untapped potential of our organizations, and people. She contrasts the behavior of leaders that diminish their teams, and those that multiply their impact. Lots of food for thought here, and it made a direct impact on me this year.

    Darwin’s Doubt: The Explosive Origin of Animal Life and the Case for Intelligent Design by Stephen Meyer (@StephenCMeyer). The vast majority of this fascinating, well-researched book is an exploration of the fossil record and a deep dive into Darwin’s theory, and how it holds up to the scientific research since then. Whether or not you agree with the conclusion that random mutation and natural selection alone can’t explain the diverse life that emerged on Earth over millions of years, it will give you a humbling appreciation for the biological fundamentals of life.

    Napoleon: A Life by Adam Zamoyski. This was another monster biography that took me months to finish. Worth it. I had superficial knowledge of Napoleon. From humble beginnings, his ambition and talent took him to military celebrity, and eventually, the Emperorship. This meticulously researched book was an engaging read, and educational on the time period itself, not just Bonaparte’s rise and fall.

    The Paradox of Choice: Why More Is Less by Barry Schwartz. I know I’ve used this term for year’s since it was part of other book’s I’ve read. But I wanted to go to the source. We hate having no choices, but are often paralyzed by having too many. This book explores the effects of choice on us, and why more is often less. It’s a valuable read, regardless of what job you have.

    I say it every year, but thank you for having me as part of your universe in 2019. You do have a lot of choices of what to read or watch, and I truly appreciate when you take time to turn that attention to something of mine. Here’s to a great 2020!

  • 2018 in Review: Reading and Writing Highlights

    Well, that was quite a year. Maybe for you too. I ended up speaking at a half-dozen events, delivered 2+ new Pluralsight courses, helped organize a conference, kept writing news and such for InfoQ.com, blogged a bit, was granted the Microsoft MVP award again, and wrote a book. At work, I played a small part in helping Pivotal become a public company, and somehow got promoted to Vice President.

    For the 11th year in a row, I thought it’d be fun to list out what I enjoyed writing and reading this year.

    Things I Wrote

    I kept up a decent pace of writing this year across InfoQ, my personal blog, and the Pivotal blog. Here are a few things I enjoyed writing.

    [Book] Modernizing .NET Applications. I’ve told anyone that would listen that I’d never write another book. Clearly, I’m a filthy liar. But I couldn’t pass up the opportunity this year, and it gave me a chance to write down some things bouncing around in my head.

    [InfoQ] Recap of AWS re:Invent 2018 Announcements. re:Invent is such an industry-defining event each year. It was a lot of work to read through the announcements and synthesize it all into one piece. I think it turned out ok.

    [InfoQ] The InfoQ eMag: Testing Your Distributed (Cloud) Systems. I need to do more of these, but here’s a collection of articles I commissioned and curated into a single downloadable asset.

    [Blog] 10 Characteristics of a Successful Internal IT Champion. Being a champion for change can be a challenging experience. Especially in IT departments. Here’s some advice for you.

    [Blog] Wait, THAT runs on Pivotal Cloud Foundry? This was a series of five blog posts in five days that looked an unexpected workloads that run on Pivotal’s flagship platform. I look for any excuse to keep up my coding chops!

    [Blog] Creating a continuous integration pipeline in Concourse for a test-infused ASP.NET Core app. Whoever gets good code to production fastest, wins! Here, it was fun to play with one of my favorite continuous integration tools (Concourse) and my favorite programming framework (.NET).

    [Blog] How to use the Kafka interface of Azure Event Hubs with Spring Cloud Stream. Microsoft’s been sticking standard facades in front of their proprietary services, so I thought it’d be useful to try one out.

    [Pivotal Blog] You Deserve a Continuously Integrated Platform. Here’s Why It Matters. Build it, or buy it? It’s an age-old debate. In this post, I explained why certain things (like app platforms) should be bought from those who have expertise at building them.

    [Pivotal Blog] You’re Investing In .NET, and so Are We. Pivotal Is Now a Corporate Sponsor of The .NET Foundation. I was happy to see Pivotal take a bigger step to help .NET developers. This post looks at what we’re doing about it, besides just throwing money at the .NET Foundation.

    Things I Read

    Over the course of 2018, I read 35 books on a variety of topics. Here’s a subset of the ones that stood out to me the most.

    Grant, by Ron Chernow. This book is a monster in size, but maybe the best thing I read in 2018. Meticulously research but entirely readable, the book walks through U.S. Grant’s incredible life. Unbelievable highs, crushing lows.

    Thanks for the Feedback: The Science and Art of Receiving Feedback Well, by Douglas Stone and Sheila Heen. Safe to say this was the most impactful business-y book that I read in 2018. While attention was paid to effectively giving feedback, the bulk of the book was about receiving feedback. I’ve read very little about that, and this book completely changed my thinking on the topic.

    Accelerate: The Science of Lean Software and DevOps: Building and Scaling High Performing Technology Organizations, by Nichole Forsgren (@nicolefv), Jez Humble (@jezhumble), and Gene Kim (@RealGeneKim). Clearly put, this book explains the findings and methods behind a long-standing DevOps survey. Besides laying out their methods, Forsgren and team thoroughly explain the key capabilities that separate the best from the worst. If you’ve been lacking the ammunition to initiate a software revolution at your company, it’s time to purchase and devour this book.

    Bearing the Cross: Martin Luther King, Jr., and the Southern Christian Leadership Conference, by David Garrow. I was historically ignorant about this time period, and needed to correct that. What a powerful book about a complex, flawed, courageous individual who carried an unparalleled burden while under constant scrutiny. Well-written, eye-opening book.

    Discrimination and Disparities, by Thomas Sowell. I followed up the previous book with this one. Wanted to hear more on this topic. Sowell is an insightful economist, and explores the role that discrimination does, and doesn’t, play in disparities we see around us. He attempts to escape emotional appeals and find rational answers.

    Designing Data-Intensive Applications: The Big Ideas Behind Reliable, Scalable, and Maintainable Systems, by Martin Kleppmann (@martinkl). This should be foundational reading for anyone designing or building distributed systems. It’s wonderfully written, comprehensive, and extremely useful. Buy this book.

    Streaming Systems: The What, Where, When, and How of Large-Scale Data Processing, by Tyler Akidau (@takidau), Slava Chernyak, Reuven Lax (@reuvenlax). This book has some complex ideas, but it’s a must-read for those shifting their mindset from static data to data in motion. The authors have an approachable writing style, that makes even the most dense topics relatable.

    The Boys in the Boat: Nine Americans and Their Epic Question for Gold at the 1936 Berlin Olympics, by Daniel James Brown (@DJamesBrown). I think this was my favorite book of 2018. The author made me care deeply about the characters, and the writing was legitimately thrilling during the races. It was also insightful to read about a Seattle that was barely in the public consciousness at the time.

    Meg: A Novel of Deep Terror, by Steve Alten (@meg82159). I admittedly didn’t know about this book series until the movie came out in 2018, but who doesn’t love giant sharks? The book wasn’t the same as the movie; it was better. Fun read.

    The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Parts of Any Bold Venture, by Scott Belsky (@scottbelsky). Good book. Really, a series of short, advice-filled chapters. Belsky deftly uses his own experiences as an entrepreneur and investor to help the reader recognize the leader’s role during the highs and lows of a company/project/initiative.

    Martin Luther: The Man Who Rediscovered God and Changed the World, by Eric Metaxas (@ericmetaxas). I read a book about a freakin’ prehistoric shark, yet this book about a 16th century monk had some of the most thrilling moments I read this year. My knowledge of Martin Luther was limited to “something something Reformation” and “something something 95 theses”, but this book helped me recognize his massive contribution to the world. We owe many of the freedoms we have today to Luther’s courageous stand.

    Bad Blood: Secrets and Lies in a Silicon Valley Startup, by John Carreyrou (@JohnCarreyrou). Wow, what a book. I was peripherally aware of this company (Theranos) and storyline already, but this book is an eye-opening account of what really happened. I’m not even sure there’s a “good intentions” angle here, as it just seems like bad people doing bad things.

    Five Stars: The Communication Secrets to Get from Good to Great, by Carmine Gallo (@carminegallo). If you’re wondering why your career is stagnant, there’s a chance it’s because you’re a subpar communicator. Gallo makes the case that moving others to action is the quintessential skill of this century. His book uses tons of anecdotes to drive the point home, and he sprinkles in plenty of actionable advice.

    The Manager’s Path: A Guide for Tech Leaders Navigating Growth and Change, by Camille Fournier (@skamille). This is a book aimed at new managers of technical teams. There’s some general advice in here that’s useful for managers of any type of team, but it’s most helpful if you lead (or want to empathize with) a tech team. Fournier’s experience shines through, in this easy-to-read book.

    How Christianity Changed the World, by Alvin J. Schmidt. Good book that outlined the massive impact of Christianity on Western society. Regardless of what you believe (or don’t!), it’s impressive to recognize that Christianity elevated the value of human life (by bringing an end to infanticide, child abandonment, gladiator battles) and women’s rights, introduced orphanages, old-age homes, and hospitals, erected the first universities, colleges, and public school systems, and ushered in a new era of art, science, and government. Wild stuff.

    To Sell is Human: The Surprising Truth About Moving Others, by Daniel H. Pink (@DanielPink). Most of us are selling something, whether we recognize it or not. Pink lays out the reality, and why our ability to move others is key to success. And importantly, he offers some legitimately useful ways to make that happen.

    The F*It List: Lessons fro a Human Crash Test Dummy, by Eric Byrnes (@byrnes22). I knew Byrnes, the colorful professional baseball player. I did not know Eric Byrnes, the uber-athlete and ultra-marathoner. He’s got a refreshing approach to life, and wrote a compelling autobiography. Thanks to @wearsy for the recommendation.

    Essentialism: The Disciplined Pursuit of Less, by Greg McKeown (@GregoryMcKeown). This book stands to have the biggest impact on my life in 2019. It’s about constantly stopping and evaluating whether we’re working on the right things. On purpose. I’m giving myself permission to be more selective in 2019, and will be more mindful about where I can make the biggest impact.

    The Interstellar Age: Inside the Forty-Year Voyager Mission, by Jim Bell (@Jim_Bell). Thanks to this book and the movie “The Farthest”, I became obsessed with the Voyager missions. I even did a couple talks about it to tech audiences this year. Bell’s book is detailed, exciting, and inspirational.

    The Industrial Revolutionaries: The Making of the Modern World, 1776-1914, by Gavin Weightman. I read about how artificial intelligence will upend the world and economy as we know it, so I thought it’d be smart to look at the last world-changing revolution. This was a fascinating book and I learned a lot. It still blows me away that many comforts of our current life are fairly recent inventions.

    Playing to Win: How Strategy Really Works, by A.G. Lafley and Roger L. Martin. The authors call out five questions at the heart of the business strategy: what’s your winning aspiration, where to play, how to win, what capabilities must be in place, and what management systems are required. I found the book engaging, relevant, and motivational.

    The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, by Ben Horowitz (@bhorowitz). This book stressed me out, but in a good way. Horowitz doesn’t tiptoe around the tension of building and sustaining something. The book is absolutely full of useful advice that really landed for me.

    High Output Management, by Andy Grove. Best business book that I read all year. It’s also one that Horowitz refers to a lot in his book (above). Every manager should read this. Grove focuses on value and outcomes, and lays out what good management looks like.

    The Problem of God: Answering a Skeptic’s Challenges to Christianity, by Mark Clark (@markaclark). Mark’s a mesmerizing speaker that I’ve heard in-person a few times. Here, he makes a well-rounded, logical, compelling case for Christian faith.

    When: The Scientific Secrets of Perfect Timing, by Daniel H Pink (@DanielPink). Sheesh, two Pink books in the same year? The man writes a good tome, what can I say? This is a book about timing. What time of day we should perform certain activities. When and how to “start” things, when to end. And how to synchronize teams. As always, an engaging read that made me rethink my approaches.

    Showstopper!: The Breakneck Race to Create Windows NT and the Next Generation at Microsoft, by G Pascal Zachary. If you didn’t think a story about creating Windows NT could be compelling, THINK AGAIN. Part history lesson and part adventure tale, this book provides a fascinating behind-the-scenes featuring some characters you’ll recognize.
    I probably say this every year, but sincerely, thank you all for being on this journey with me. Each day, I learn so much from the people (virtually and physically) around me. Let’s all have a 2019 where we learn a lot and make those around us better.

  • 2017 in Review: Reading and Writing Highlights

    kid-3What a fun year. Lots of things to be grateful for. Took on some more responsibility at Pivotal, helped put on a couple conferences, recorded a couple dozen podcast episodes, wrote news/articles/eMags for InfoQ.com, delivered a couple Pluralsight courses (DevOps, and Java related), received my 10th straight Microsoft MVP award, wrote some blog posts, spoke at a bunch of conferences, and added a third kid to the mix.

    Each year, I like to recap some of the things I enjoyed writing and reading. Enjoy!

    Things I Wrote

    I swear that I’m writing as much as I ever have, but it definitely doesn’t all show up in one place anymore! Here are a few things I churned out that made me happy.

    Things I Read

    I plowed through thirty four books this year, mostly on my wonderful Kindle. As usual, I choose a mix of biographies, history, sports, religion, leadership, and mystery/thriller. Here’s a handful of the ones I enjoyed the most.

    • Apollo 8: The Thrilling Story of the First Mission to the Moon, by Jeffrey Kluger (@jeffreykluger). Brilliant storytelling about our race to the moon. There was a perfect mix of character backstory, science, and narrative. Really well done.
    • Boyd: The Fighter Pilot Who Changed the Art of War, by Robert Coram (@RobertBCoram). I had mixed feelings after finishing this. Boyd’s lessons on maneuverability are game-changing. His impact on the world is massive. But this well-written story also highlights a man obsessed; one who grossly neglected his family. Important book for multiple reasons.
    • The Game: Inside the Secret World of Major League Baseball’s Power Brokers, by Jon Pessah (@JonPessah). Gosh, I love baseball books. This one highlights the Bud Selig era as commissioner, the rise of steroid usage, complex labor negotiations, and the burst of new stadiums. Some amazing behind-the-scenes insight here.
    • Not Forgotten: The True Story of My Imprisonment in North Korea, by Kenneth Bae. One might think that an American held in captivity by North Koreans longer than anyone since the Korean War would be angry. Rather, Bae demonstrates sympathy and compassion for people who aren’t exposed to a better way. Good story.
    • Shoe Dog: A Memoir by the Creator of Nike, by Phil Knight (@NikeUnleash). I went and bought new Nikes after this. MISSION ACCOMPLISHED PHIL KNIGHT. This was a fantastic book. Knight’s passion and drive to get Blue Ribbon (later, Nike) off the ground was inspiring. People can create impactful businesses even if they don’t feel an intense calling, but there’s something special about those that do.
    • Dynasty: The Rise and Fall of the House of Cesar, by Tom Holland (@holland_tom). This is somewhat of a “part 2” from Holland’s previous work. Long, but engaging, this book tells the tale of the first five emperors. It’s far from a dry history book, as Holland does a admirable job weaving specific details into an overarching story. Books like this always remind me that nothing happens in politics today that didn’t already happen thousands of years ago.
    • Avenue of Spies: A True Story of Terror, Espionage, and One American Family’s Heroic Resistance in Nazi-Occupied Paris, by Alex Kershaw (@kershaw_alex). Would you protect the most vulnerable, even if your life was on the line as a result? Many during WWII faced that choice. This book tells the story of one family’s decision, the impact they had, and the hard price they paid.
    • Stalling for Time: My Life as an FBI Hostage Negotiator, by Gary Noesner. Fascinating book that explains the principles of hostage negotiation, but also lays out the challenge of introducing it to an FBI conditioned to respond with force. Lots of useful nuggets in here for people who manage complex situations and teams.
    • The Things Our Fathers Saw: The Untold Stories of the World War II Generation from Hometown, USA, by Matthew Rozell (@marozell). Intensely personal stories from those who fought in WWII, with a focus on the battles in the Pacific. Harrowing, tragic, inspiring. Very well written.
    • I Don’t Have Enough Faith to Be an Atheist, by Norman Geisler (@NormGeisler) and Frank Turek (@Frank_Turek). Why are we here? Where did we come from? This book outlines the beautiful intersection of objective truth, science, philosophy, history, and faith. It’s a compelling arrangement of info.
    • The Late Show, by Michael Connelly (@Connellybooks). I’d read a book on kangaroo mating rituals if Connelly wrote it. Love his stuff. This new cop-thriller introduced a multi-dimensional lead character. Hopefully Connelly builds a new series of books around her.
    • The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer, by Jeffrey Liker. Ceremonies and “best practices” don’t matter if you have the wrong foundation. Liker’s must-read book lays out, piece by piece, the fundamental principles that help Toyota achieve operational excellence. Everyone in technology should read this and absorb the lessons. It puts weight behind all the DevOps and continuous delivery concepts we debate.
    • One Mission: How Leaders Build a Team of Teams, by Chris Fussell (@FussellChris). I read, and enjoyed, Team of Teams last year. Great story on the necessity to build adaptable organizations. The goal of this book is to answer *how* you create an adaptable organization. Fussell uses examples from both military and private industry to explain how to establish trust, create common purpose, establish a shared consciousness, and create spaces for “empowered execution.”
    • Win Bigly: Persuasion in a World Where Facts Don’t Matter, by Scott Adams (@ScottAdamsSays). What do Obama, Steve Jobs, Madonna, and Trump have in common? Remarkable persuasion skills, according to Adams. In his latest book, Adams deconstructs the 2016 election, and intermixes a few dozen persuasion tips you can use to develop more convincing arguments.
    • Value Stream Mapping: How to Visualize Work and Align Leadership for Organizational Transformation, by Karen Martin (@KarenMartinOpEx) and Mike Osterling (@leanmike). How does work get done, and are you working on things that matter? I’d suspect that most folks in IT can’t confidently answer either of those questions. That’s not the way IT orgs were set up. But I’ve noticed a change during the past year+, and there’s a renewed focus on outcomes. This book does a terrific job helping you understand how work flows, techniques for mapping it, where to focus your energy, and how to measure the success of your efforts.
    • The Five Dysfunctions of a Team, by Patrick Lencioni (@patricklencioni). I’ll admit that I’m sometimes surprised when teams of “all stars” fail to deliver as expected. Lencioni spins a fictitious tale of a leader and her team, and how they work through the five core dysfunctions of any team. Many of you will sadly nod your head while reading this book, but you’ll also walk away with ideas for improving your situation.
    • Setting the Table: The Transforming Power of Hospitality in Business, by Danny Meyer (@dhmeyer). How does your company make people feel? I loved Meyer’s distinction between providing a service and displaying hospitality in a restaurant setting, and the lesson is applicable to any industry. A focus on hospitality will also impact the type of people you hire. Great book that that leaves you hungry and inspired.
    • Extreme Ownership: How U.S. Navy SEALs Lead and Win, by Jocko Willink (@jockowillink) and Leif Babin (@LeifBabin). As a manager, are you ready to take responsibility for everything your team does? That’s what leaders do. Willink and Babin explain that leaders take extreme ownership of anything impacting their mission. Good story, with examples, of how this plays out in reality. Their advice isn’t easy to follow, but the impact is undeniable.
    • Strategy: A History, by Sir Lawrence Freedman (@LawDavF). This book wasn’t what I expected—I thought it’d be more about specific strategies, not strategy as a whole. But there was a lot to like here. The author looks at how strategy played a part in military, political, and business settings.
    • Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity, by Kim Scott (@kimballscott). I had a couple hundred highlights in this book, so yes, it spoke to me. Scott credibly looks at how to guide a high performing team by fostering strong relationships. The idea of “radical candor” altered my professional behavior and hopefully makes me a better boss and colleague.
    • The Lean Startup: How’s Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, by Eric Ries (@ericries). A modern classic, this book walks entrepreneurs through a process for validated learning and figuring out the right thing to build. Ries sprinkles his advice with real-life stories as proof points, and offers credible direction for those trying to build things that matter.
    • Hooked: How to Build Habit-Forming Products, by Nir Eyal (@nireyal). It’s not about tricking people into using products, but rather, helping people do things they already want to do. Eyal shares some extremely useful guidance for those building (and marketing) products that become indispensable.
    • The Art of Action: How Leaders Close the Gap between Plans, Actions, and Results, by Stephen Bungay. Wide-ranging book that covers a history of strategy, but also focuses on techniques for creating an action-oriented environment that delivers positive results.

    Thank you all for spending some time with me in 2017, and I look forward to learning alongside you all in 2018.

  • 2016 in Review: Reading and Writing Highlights

    2016 was a wild year for plenty of folks. Me too, I guess. The wildest part was joining Pivotal and signing up for a job I’d never done before. I kept busy in other ways in 2016, including teaching a couple of courses for Pluralsight, traveling around to speak at conferences, writing a bunch for InfoQ.com, and blogging here with semi-regularity. 2017 should be more of the same (minus a job change!), plus another kiddo on the way.

    I tend to read a lot, and write a bit, so each year I like to reflect on my favorites.

    Favorite Blog Posts and Articles I Wrote

    I create stuff in a handful of locations—this blog, InfoQ.com, Pivotal blog—and here were the content pieces I liked the most.

    [My Blog] Modern Open Source Messaging: Apache Kafka, RabbitMQ and NATS in Action. This was my most popular blog post this year, by far. Application integration and messaging are experience a renaissance in this age of cloud and microservices, and OSS software is leading the way. If you want to watch my conference presentation that sparked this blog post, head to the BizTalk360 site.

    [My Blog] Trying out the “standard” and “enterprise” templates in Azure Logic Apps. Speaking of app integration, Microsoft turned a corner in 2016 and has its first clear direction in years. Logic Apps is a big part of that future, and I gave the new stuff a spin. FYI, since I wrote the original post, the Enterprise Integration Pack shipped with a slightly changed user experience.

    [My Blog] Characteristics of great managers. I often looked at “management” as a necessary evil, but a good manager actually makes a big difference. Upon reflection, I listed some of the characteristics of my best managers.

    [My Blog] Using Concourse to continuously deliver a Service Bus-powered Java app to Pivotal Cloud Foundry on Azure. 15 years. That’s how long it had been since I touched Java. When I joined Pivotal, the company behind the defacto Java framework called Spring, I committed to re-learning it. Blog posts like this, and my new Pluralsight course, demonstrated that I learned SOMETHING.

    [InfoQ] Outside of my regular InfoQ contributions covering industry news, I ran a series on the topic of “cloud lock-in.” I wrote an article called “Everything is Lock-In: Focus on Switching Costs” and facilitated a rowdy expert roundtable.

    [InfoQ] Wolfram Wants to Deliver “Computation Everywhere” with New Private Cloud. I purposely choose to write about things I’m not familiar with. How else am I supposed to learn? In this case, I dug into the Wolfram offerings a bit, and interviewed a delightful chap.

    [Pivotal] Pivotal Conversations Podcast. You never know what may happen when you say “yes” to something. I agreed to be a guest on a podcast earlier this year, and as a result, my delightfully bearded work colleague Coté asked me to restart the Pivotal podcast with him. Every week we talk about the news, and some tech topic. It’s been one of my favorite things this year.

    [Pivotal] Standing on the Shoulders of Giants: Supercharging Your Microservices with NetflixOSS and Spring Cloud. I volunteered to write a whitepaper about microservices scaffolding and Spring Cloud, and here’s the result. It was cool to see thousands of folks check it out.

    [Pivotal blog] 250k Containers In Production: A Real Test For The Real World. Scale matters, and I enjoyed writing up the results of an impressive benchmark by the Cloud Foundry team. While I believe our industry is giving outsized attention to the topic of containers, the people who *should care* about them (i.e. platform builders) want tech they can trust at scale.

    [Pivotal blog] To Avoid Getting Caught In The Developer Skills Gap, Do This. It’s hard to find good help these days. Apparently companies struggle to fill open developer positions, and I offered some advice for closing the skills gap.

    Favorite Books I Read

    I left my trusty Kindle 3 behind on an airplane this year, and replaced it with a new Kindle Paperwhite. Despite this hiccup, I still finished 31 books this year. Here are the best ones I read.

    The Hike. I don’t read much fantasy-type stuff, but I love Drew’s writing and gave this a shot. Not disappointed. Funny, tense, and absurd tale that was one of my favorite books of the year. You’ll never look at crustaceans the same way again.

    The Prey Series. I’m a sucker for mystery/thriller books and thought I’d dig into this  long-running series. Ended up reading the first six of them this year. Compelling protagonist, downright freaky villains.

    The Last Policeman Trilogy. I’m not sure where I saw the recommendation for these books, but I’m glad I did. Just fantastic. I plowed through Book 1, Book 2, and Book 3 in about 10 days. It starts as a “cop solving a mystery even though the world is about to end” and carries onward with a riveting sense of urgency.

    Rubicon: The Last Years of the Roman Republic. I really enjoyed this. Extremely engaging story about a turning point in human history. It was tough keeping all the characters straight after a while, but I have a new appreciation for the time period and the (literally) cutthroat politics.

    The Great Bridge: The Epic Story of the Building of the Brooklyn Bridge. It’s easy to glamorize significant construction projects, but this story does a masterful job showing you the glory *and* pain. I was inspired reading it, so much so that I wrote up a blog post comparing software engineering to bridge-building.

    The Path Between the Seas: The Creation of the Panama Canal, 1870-1914. You’ve gotta invest some serious time to get through McCullough’s books, but I’ve never regretted it. This one is about the tortured history of building the Panama Canal. Just an unbelievable level of effort and loss of life to make it happen. It’s definitely a lesson on preparedness and perseverance.

    The Summer of 1787: The Men Who Invented the Constitution. Instead of only ingesting hot-takes about American history and the Founder’s intent, it’s good to take time to actually read about it! I seem to read an American history book each year, and this one was solid. Good pacing, great details.

    The Liberator: One World War II Soldier’s 500-Day Odyssey from the Beaches of Sicily to the Gates of Dachau. I also seem to read a WWII book every year, and this one really stayed with me. I don’t believe in luck, but it’s hard to attribute this man’s survival to much else. Story of hope, stress, disaster, and bravery.

    Navigating Genesis: A Scientist’s Journey through Genesis 1–11. Intriguing investigation into the overlap between the biblical account and scientific research into the origins of the universe.  Less conflict than you may think.

    Boys Among Men: How the Prep-to-Pro Generation Redefined the NBA and Sparked a Basketball Revolution. I’m a hoops fan, but it’s easy to look at young basketball players as spoiled millionaires. That may be true, but it’s the result of a system that doesn’t set these athletes up for success. Sobering story that reveals how elusive that success really is.

    Yes, My Accent Is Real: And Some Other Things I Haven’t Told You. This was such a charming set of autobiographical essays from The Big Bang Theory’s Kunal Nayyar. It’s an easy read, and one that provides a fun behind-the-scenes look at “making it” in Hollywood.

    Eleven Rings: The Soul of Success. One of my former colleagues, Jim Newkirk, recommended this book from Phil Jackson. Jim said that Jackson’s philosophy influenced how he thinks about software teams. Part autobiography, part leadership guide, this book includes a lot of advice that’s applicable to managers in any profession.

    Disrupted: My Misadventure in the Start-Up Bubble. I laughed, I cried, and then I panicked when I realized that I had just joined a startup myself. Fortunately, Pivotal bore no resemblance to the living caricature that is/was HubSpot. Read this book from Lyons before you jump ship from a meaningful company to a glossy startup.

    Overcomplicated: Technology at the Limits of ComprehensionThe thesis of this book is that we’re building systems that cannot be totally understood. The author then goes into depth explaining how to approach complex systems, how to explore them when things go wrong, and how to use caution when unleashing this complexity on customers.

    Pre-Suasion: A Revolutionary Way to Influence and Persuade. If you were completely shocked by the result of the US presidential election, then you might want to read this book. This election was about persuasion, not policy. The “godfather of persuasion” talks about psychological framing and using privileged moments to impact a person’s choice. Great read for anyone in sales and marketing.

    Impossible to Ignore: Creating Memorable Content to Influence Decisions: Creating Memorable Content to Influence Decisions. How can you influence people’s memories and have them act on what you think is important? That’s what this book attempts to answer. Lots of practical info grounded in research studies. If you’re trying to land a message in a noisy marketplace, you’ll like this book.

    Win Your Case: How to Present, Persuade, and Prevail–Every Place, Every Time. I apparently read a lot about persuasion this  year. This one is targeted at trial lawyers, but many of the same components of influence (e.g. trust, credibility) apply to other audiences.

    The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results. Thought-provoking stuff here. The author’s assertion is that the hard part of selling today isn’t about the supplier struggling to sell their product, but about the customer’s struggle to buy them. An average of 5.4 people are involved in purchasing decisions, and it’s about using “commercial insight” to help them create consensus early on.

    The DevOps Handbook: How to Create World-Class Agility, Reliability, and Security in Technology Organizations. This is the new companion book to the DevOps classic, The Phoenix Project. It contains tons of advice for those trying to change culture and instill a delivery mindset within the organization. It’s full of case studies from companies small and large. Highly recommended.

    Start and Scaling DevOps in the Enterprise. Working at Pivotal, this is one of the questions we hear most from Global 2000 companies: how do I scale agile/DevOps practices to my whole organization? This short book tackles that question with some practical guidance and relevant examples.

    A sincere thanks to all of you for reading my blog, watching my Pluralsight courses, and engaging me on Twitter in 2016. I am such a better technologist and human because of these interactions with so many interesting people!

  • 2015 in Review: Reading and Writing Highlights

    I had a fun year in 2015. I took on some new responsibilities at work, moved my family up to Washington State, spoke at a few conferences, received another Microsoft MVP award, took on a “lead editor” role at InfoQ.com, and delivered Pluralsight courses on Cloud Foundry and AWS Databases. And, I’ve continued to blog for over 10 years now with no interruptions. Thanks to the 130,000 of you who stopped by in 2015. I’ve enjoyed taking this journey with you.

    As I’ve done for the last few years, I thought I’d recap some of the best books that I read this year, and the things that I enjoyed writing the most.

    Favorite Blog Posts and Articles

    I kept up a decent writing pace this year, and here were some of my favorites.

    Favorite Books

    Plowed through twenty four books in 2015, and many of them were focused on either strategy/leadership, or history. Of course, many of the history books are also lessons in leadership!

    • Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization. I read this after seeing how much it influenced my colleague Jim Newkirk. This is a heavily-researched book that explains how people form “tribes” in all walks of life, and we can categorize (and improve) the performance of a tribe. The authors encourage the reader to use various leverage points to positively adjust language and relationships in a tribe. Any tribe has a dominant culture, and after reading this book, you can easily identify what stage you are at. Stage 1, where life sucks? Stage 2, where my life sucks? Stage 3, where I’m great, but you’re not? Stage 4, where we’re great, and they’re not? Or Stage 5, life is great? This matters, because the authors use data to demonstrate that tribes at higher stages will outperform tribes at lesser stages. This is a great book, easy read, and will likely alter your approach.
    • Starship Troopers. The 1997 movie is a guilty pleasure of mine, but I had heard the book was much less ridiculous. Indeed, the book has a good plot, and has some insightful discussion about duty, allegiance, and leadership. And bugs. Really big bugs.
    • Endurance: Shackleton’s Incredible Voyage. This true story was freakin’ insane and I finished the book in two days. It’s the story of Ernest Shackleton and his Imperial Trans-Antarctic Expedition. Their planned itinerary was cut short when their ship got stuck in the ice, and from then on, they team faced an unbelievable set of obstacles as they fought for survival in one of the most unforgiving environments on Earth. Phenomenal tale of sacrifice and a refusal to succumb to impossible odds. I would have lasted barely a day under these conditions.
    • Barbarians to Bureaucrats: Corporate Lifecycle Strategies. My former boss Jared Wray recommended this book. It goes through the leadership stages in the corporate lifecycle, and identifies characteristics of each stage, the challenges you face, and how to work with leaders in that mode. These stages – prophet, barbarian, builder and explorer, administrator, bureaucrat, and aristocrat – are well explained, and the authors describes how a “synergist” leader can move between stages as the company needs it. Read it, identify where you’re at, and if you’re working at a place functioning in the last couple stages, start looking for work elsewhere!
    • Scaling Up: How a Few Companies Make It … and Why the Rest Don’t. The author identifies three barriers you face when scaling small enterprises to large ones: leadership, scalable infrastructure, and market dynamics. The book includes plenty of techniques for helping companies find the right questions to answer, establish routines, retain great employees, set a strategy, and deal with the inevitable challenges that you face when growing a business. Whether you’re an individual contributor, team leader, senior manager, or executive, there’s something here to help you see things differently and avoid the mistakes that many companies make.
    • Seize the Fire: Heroism, Duty, and Nelson’s Battle of Trafalgar. I seemed to read a lot of “leadership under duress” books this year. Don’t read into that. This book does a wonderful job painting a picture of 19th century Europe, and one of the most significant military victories of that period. Nelson demonstrated many of the leadership characteristics that we value today: authenticity, conviction, creativity, an intense desire to win, and unwavering focus even in the face of brutal conditions. We may get uncomfortable nowadays when (business) leaders unabashedly commit to destroying the enemy, but this book shows the value of strong leaders committed to a cause.
    • American Icon: Alan Mulally and the Fight to Save Ford Motor Company. The book almost made me want to go buy a Ford, and that’s saying something! If you think you work somewhere with a toxic culture, it’s probably not as bad as Ford was. Mulally went from turning around Boeing, to taking on the assignment of “fixing” Ford in a challenging economic climate. His tale is inspiring, in part, because it’s not impossible to follow his blueprint. Mulally came in and simplified the product portfolio, dramatically improved internal transparency, demanded accountability, encouraged collaboration, and established a data-driven mindset, all while maintaining an optimistic outlook devoid of pretense. You’ll find lots of techniques to introduce in your own organization, while seeing a firsthand account of steady leadership when the situation seems hopeless. Great book.
    • The Story of Christianity, Vol. 1: The Early Church to the Dawn of the Reformation. Fascinating, extremely detailed account of the origins of Christianity and how the religion spread through the Middle East and Europe. Impressively researched, very readable, but a tad dry at times. Still, a very interesting read.
    • The Martian: A Novel. Another book that I read over a weekend. Couldn’t put it down. It was released in 2011 and a movie based on the book was released in 2015. While some lamented the thin backstory on the hero, I found the overall story compelling and the supporting scientific details added to the realism. Good plot twists, constant sense of danger. It’s the story of my life.
    • Team of Teams: New Rules of Engagement for a Complex World. Military bodies are often a source of team and strategy innovation, and this book by General Stanley McChrystal explains how the US military needed to fundamentally transform itself to battle the tactics of al-Qaeda. Specifically, he explains how one must stop this obsession with efficiency and also factor in adaptability. This is an excellent book on organization design and the move away from top-down command and control structures, and towards empowered teams that can rapidly adjust course. Great discussion of resilience thinking, cooperation, rapid decision making, driving change even when it makes others uncomfortable, and (physically) breaking down silos.
    • Designing Delivery: Rethinking IT in the Digital Service Economy. Insightful book by Jeff Sussna that asks the reader to re-think their approach to service design and delivery. It’s a great introduction to ideas like promise theory, cybernetics, and continuous design. Sussna explains the new role of IT, and spends considerable time describing how Quality Assurance teams should change their approach. This is an important book that outlines many key principles for companies that want to maintain relevance in the years ahead.
    • Band of Brothers: E Company, 506th Regiment, 101st Airborne from Normandy to Hitler’s Eagle’s Nest. Another great book about teams, difficult circumstances, and leadership based on hard decisions. It’s a compelling, well-written true story that creates a real emotional attachment to the characters. Great example of teams that felt accountable to each other, not their superiors, and how hard-earned trust enabled them to survive WW II together.
    • The Four Steps to the Epiphany. Entrepreneur extraordinaire Steve Blank wrote this book in 2005. It remains a very relevant guide that outlines “the repeatable path to success” for startups. He claims that those who “win” do so because of an obsession with customer learning and discovery. Blank tells the reader to ignore the classic product development model, and instead focus on a deep understanding of customers and their “jobs to be done.” In this easy to read book, Blank includes lots of real-world examples, challenges conventional wisdom, and provides a handful of tools for assessing what kind of startup you’ve got. This book is relevant for those building products within existing organizations, not just startups!
    • We Don’t Need Roads: The Making of the Back to the Future Trilogy. I’m a “Back to the Future” fan, so I picked this book up as soon as it came out. It’s a great behind-the-scenes look at how the movie was made, with plenty of amusing details I had never head about.
    • The Wright Brothers. A wonderful story about perseverance and continuous design. The Wright brothers were up against well-funded groups that were also chasing the dream of flight, but their self-taught knowledge and patience won the day. Fun read, meticulously researched. I have a fundamentally greater appreciation for the magic of flying.
    • The Swimmer. Great non-fiction book with a meaty plot and some unexpected turns. Story about spies, international intrigue, and corruption.
    • The Connected Company. Extremely relevant book about how customers and their networks have changed the nature of the relationship between consumers and companies. Instead of designing services around internal efficiency, successful companies focus on customers and experiences. Almost EVERYTHING you buy today is a service in some fashion. For example, a Kindle is a vehicle for a book-delivery service. The author claims that most companies have yet to adjust to a service delivery model. To succeed, businesses need to empower teams at the edge (and closest to customers), “know” their customer and what they care about, and recognize the co-evolution that comes from today’s hyper-competitive environment. Some good data points and case studies.
    • The Crusades: The Authoritative History of the War for the Holy Land. The Crusades came up in US politics early in 2015, and I realized that most of my knowledge of that period came from Indiana Jones and the Last Crusade. This book looks at the history of the Crusades from both Christian and Muslim perspectives and puts endeavors in context. Well told stories of exciting battles, brutality on all sides, and the efforts by spiritually minded and power-hungry parties.
    • Lean Enterprise: How High Performance Organizations Innovate at Scale. Can established enterprises take advantage of lean concepts in their IT departments? Of course, but until this book, there’s been a dearth of practical guidance targeting large, existing companies. The authors look at how companies have to rethink project management, financial management, risk and compliance, governance, system architecture, and service delivery. Culture matters, and the book spends a significant amount of time discussing the necessary cultural changes, and not accepting a “that won’t work here” answer from those that fear change. Start off your year right by picking up this book and resetting your organization.

    Thanks again for being part of my “tribe” this past year, and I’m looking forward to learning from you all and engaging with you in 2016.